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Market Matters

February 2019
www.pafarm.com

PA Farm Markets Hosts Farmers Market Programs at The PASA Conference

For the 2019 PASA Conference, PA Farm Markets partnered with PASA and The Food Trust to provide some farmers market focused programs. Topics ranged from data collection to improve your market, rural markets, and Next level sales using technology. Roughly 150 of both PASA members and PA Farm members took part in these dynamic programs. Thanks to all our presenters! Here's a sampling of what was offered:
E-Commerce Websites: Take Your Market to the Cloud   
Nicole Shelly, Godshall Farm & Downtown Allentown Local Food Market
 
How to Gather & Use Data to Increase Your Market Customers & Sales
Nancy Staisey, Historic Lewes Farmers Market; Helaine Harris, Historic Lewes Farmers Market; Liz Comiskey, Farmers Market Coalition
 
The People Are the Money: A Community-Centered Approach to Farmers Markets
Dorothy Cross, Penn State Extension & Nykisha Madison-Keita, Urban Tree Connection
 
Building a Managed Market
Liz Comiskey, Farmers Market Coalition
 
Rural Market & Farm Stand Success

Patty Neiner, PA WAgN; Linda Stewart, Clan Stewart Farm; Moses Hostetler, Lewistown Farmers Market
 
Next Level Market Sales with Technology, Skills & Special Programs
Wadia Gardiner, Hunting Park United; Emanuel Stoltzfus, Mt Pleasant Produce; Erica Mines, The Food Trust; Denele Hughson, Grow Pittsburgh

PA Farm Markets First Year

A look back to 2018 for PA Farm Markets

2018 was the inaugural year for PA Farm Markets. Thanks to all who became members in our first year!
With initial funding from PA Preferred we built a new website, logo, and created promotional materials and officially launched at the 2018 Mid Atlantic Fruit & Vegetable Convention and the PASA Conference.

  • Hosted 3 Farmers Market Managers Conferences across the state
  • "Are You Crazy?!" Retail Farm Market Bus Tour 
  • Monthly "Lunch & Learn" webinars
  • Monthly "Market Matters" enewsletter
  • Monthly "Market Minute" videos 
  • Visited 25 on-farm and farmers markets from Erie to Bucks County.
We're looking forward to continuing these programs and more as we move into 2019! Let us know what we can do to help you grow your market!

Calling All Agricultural Businesses With a Retail Space!

 
Do you need a customer’s perspective? Advice on marketing and merchandising strategies? Help with customer service?
Under The Ground is an annual subscription-based service and network through Penn State Extension that provides businesses with a comprehensive picture of their retail storefront from the eyes of peers and marketing specialists. This program is open to all small agricultural businesses in the Southeast quadrant of Pennsylvania that have a retail space.

For more info go to: https://extension.psu.edu/calling-all-agricultural-businesses-with-a-retail-space
Growing Your Market

A discussion-based peer learning opportunity for
farmers market managers in western PA
 
What makes a farmers market successful?
What resources are available to farmer market managers?
As a market manager, how can I grow my market?

Who? Farmers Market Managers (current and aspiring!). Come prepared to share your experiences and learn from other market managers in our region.
When? Thursday, February 21st, 10am-12pm
Where? Penn State Center Pittsburgh at the Energy Innovation Center, 1435 Bedford Avenue
Cost to attend? Free! Lunch provided.
To register: visit https://extension.psu.edu/market-manager-peer-learning-workshop

    "Lunch & Learn" Recorded Webinar From January 23

The Psychographics of Direct To Consumer Sales

Darlene Wolnik focuses on the world of "retail anthropology" and how to understand the demographics and behavior of shoppers.

Webinar Recording: http://pafarm.com/resources/psychographics-direct-consumer-sales/

Join PA Farm Markets Today!
Become a member for just $50 and see how PA Farm Markets can help you grow your market
http://pafarm.com/support/membership/become-a-member/

Events


Growing Your Market

A discussion-based peer learning opportunity for farmers market managers in western PA
February 21 10am - 12pm
https://extension.psu.edu/market-manager-peer-learning-workshop
 

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