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Sn 3 - Ep 16

LITERALLY NO ONE CARES, MA’AM, THIS IS A WENDY’S
by
Eva Hagberg
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📖🍼📠🏑🍊📯🐉🔪🎂🎤🍨🦀

The only thing I’m entirely sure of is that absolutely nobody is talking about architecture anymore, or even cares about architecture, or even wants to think about buildings. That’s all anyone talks about, really, which is how I know that no one cares. It makes me think of that meme:

nobody:

me:

Except in architecture, if we believe everything we tell each other all the time, it’s more like:

nobody:

no one:

truly no one:

not a single goddamn soul:

absolutely not even the faintest whisper:

no critic:

no writer:

no designer:

no architect:

certainly no publicist:

no editor:

there’s no one doing discourse:

me:

When I say me, of course, I actually mean we, all of us, the ones who tell each other over and over again that no one cares. It’s a product of Twitter culture, maybe, this constant need to tell each other how no one is talking about the thing – the one thing that matters. Lately, we’ve decided collectively (as a group of nobodies who never talk about the thing nobody cares about) that that thing is the building.

In the late nineties, I was an undergrad at Princeton. My architecture professors say things haven’t really changed in the School of Architecture in the intervening 20 years. During studio in the late nineties and early two-thousands, there was a lot of excitement about, I don’t know, Marxism or something. We didn’t yet talk about neoliberalism, because definitely absolutely literally truly no one was interested in it then. And even then I felt – although I really had nothing to say and no leg to stand on because I was absolutely incapable of even the barest modicum of design – that maybe we could all just talk about architecture.

I may be an accidental formalist or something equally out of style right now, something that no one is interested in. I care about how buildings look, how their shapes make me feel. It’s like how it’s very cool in yoga now, I think, to talk about “shapes” instead of “poses.” It reminds me of an architect I know who hates the word “form,” even as he makes intensely formal buildings, in that they are all about what kind of shape they seem to tell him they want to be. It’s like the first and last thing we want to do is accept that we’re actually talking about the same thing, all the time, forever. How many discourse producers does it take to say that we’re actually all talking about buildings, even when we think we’re not?

nobody:

absolutely not a historian:

me: how about

everyone: we care?

🌝


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