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Sn 3 - Ep 1

Real Estate Poem
by
Marija Marić
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🌪🐫🏜🌬👒👖🌭🌽🏑📖🕹🔥
Real estate advertisements probably constitute most of the existing body of writing on architecture and cities. Still, the ways in which real estate agents and developers describe their “products” are often neglected by architects who regard them as trash talk and generic patter, systematically excluding them from architectural discourse. But what if we inverted this logic to bring this vast, overlooked material into consideration? "Real Estate Poetry" is an outline for a new literary genre, one that is based solely on the text of real estate advertisements. Ads — ephemeral texts obsolete as soon as the product is sold — are collected and transcribed, displayed as ready-mades and reread as works of poetry.
Live, Work and Play: A Real Estate Poem*
to live, work and play in [1]
to live, work and play [2]
to live, work, and play [3]
to live, work and play in [4]
we work, live and play [5]
they live, work and play [6]
for you to live, sleep, work, and play [7]
your work-live-play life [8]
can live, work and play [9]
can work, live, play — and relax [10]
will live, work and play [11]
vibrant live-work-play environment [12]
ultimate live-work-play experience [13]
the live-work-play-learn township [14]
Live. Work. Play. Narrative. [15]
Live. Work. Play. [16]
Live-Work-Play [17]
Live, Shop, Work, Play [18]
Live, Learn, Work, Play [19]
Live, Play & Chill [20]
to live, work and play [21]
Work, play and stay [22]
eat, meet and play [23]
Come in, stay, play, enjoy [24]
integrated live-work-play business [25]
the ultimate live, work, play lifestyle [26]
the live, work, play taken care of [27]
place to live, work and socialize [28]
to live, work, play, relax, and stay [29]
to live and work, dream and play [30]
to live, work and play [31]
to Live, Work and Play [32]
contemporary life, work and play [33]
urban live-work-play lifestyle [34]
Lock and leave with peace of mind,
Or stay and work and play. [35]
*Unedited phrases from advertisements for 35 different real estate developments across the world.
NOTES 🚘🏀🐤🍏🌎🍇

[1] “For an Active Urban Life,” Meraas, accessed July 24, 2018, https://www.meraas.com/en.
[2] “Marassi Al Bahrain’s First Reveal,” Marassi Al Bahrain, Eagle Hills, accessed August 16, 2018, https://www.eaglehills.com/releases/pressreleases/y15-5-%20marassi-al-bahrain-first-reveal.
[3] “Mills Run Apartments,” Mills Run Apartments, Birge & Held Asset Management accessed August 17, 2018, https://www.millsrunapts.com.
[4] “Depot Station: Morgan Hill,” City Venture Residences, accessed August 17, 2018, https://www.cityventures.com/morgan-hill-6.
[5] “About Us,” TeenTech City of Tomorrow, accessed August 16, 2018, http://teentechcity.com/page/2.
[6] “Development Plan,” Zendai, accessed August 16, 2018, http://www.heartland.co.za/3_project_overview.php (site discontinued).
[7] “LSeven Apartment Homes,” LSeven, Fairfield Residential, accessed August 17, 2018, https://www.l7sf.com.
[8] “Amenities,” 360 La Jolla, Garden Communities CA, accessed August 17, 2018, https://360lajolla.com/amenities.
[9] “Live Here,” Melbourne Quarter, Lendlease Corporation, accessed August 16, 2018, https://www.melbournequarter.com/livehere/?interest=Residential.
[10] “Welcome to Woodlands,” Watford Riverwell, Kier, accessed August 16, 2018, https://watfordriverwell.com/development/woodlands.
[11] “Live Work Play,” Live Work Play Aiea, PBR Hawaii, accessed August 16, 2018, http://www.liveworkplayaiea.com/project/projectbenefits (site discontinued). 
[12] “Expect Change,” Thorndike Exchange, Lupoli Companies, accessed August 17, 2018, https://www.thorndikeexchange.com/#expectchange.
[13] “15777 Quorum by Cortland,” 15777 Quorum by Cortland, Cortland, accessed August 17, 2018, https://cortland.com/apartments/15777-quorum.
[14] “About Us,” Makati, Megaworld Corporation, accessed August 12, 2018, http://megaworldmakaticbd.com.
[15] “What Is Live. Work. Play.?,” Anchorage Economic Development Corporation, accessed August 16, 2018, https://aedcweb.com/live-work-play.
[16] “One Crown Place,” One Crown Place, MTD, accessed August 16, 2018, https://www.onecrownplace.com/.
[17] “The City,” Masdar: A Mubadala Company, accessed August 16, 2018, https://masdar.ae/en/masdar-city/the-city.
[18] “Front,” Front: Shorewood, Holywood, TDK Commercial Property Consultants, accessed August 16, 2018, http://frontholywood.com/.
[19] “99 Franklin Street” 99 Franklin Street, Scape and Cushman & Wakefield, accessed August 16, 2018, https://99franklin.com.au.
[20] “Live, Play and Chill. See the Facilities,” 38 Bangsar, One JSI Development, accessed August 17, 2018, http://www.38bangsar.com/.
[21] “One Central,” Fletcher Living, accessed August 12, 2018, https://www.fletcherliving.co.nz/developments/canterbury/one-central.
[22] “The Domain,” The Domain Oakland, Greystar, accessed August 17, 2018, https://www.thedomainoakland.com/.
[23] “What We Do,” SouthCity, accessed August 17, 2018, https://southcity.co.id/en.
[24] “Nomads,” Nomads, Suite. 030, accessed August 17, 2018, http://nomadsapt.com.
[25] “Marina One Residences,” Marina One Residences,MS Residential 1, accessed August 17, 2018, http://www.marinaones.com.
[26] “Live / Work / Play,” Umhlanga Arch, accessed August 13, 2018, http://umhlangaarch.co.za/live-work-play.
[27] “More Than Just Urban Living,” London Living, accessed August 18, 2018, https://londonlivingjc.com.
[28] “Manifesto,” ZOKU, UP Hotel Agency, accessed August 17, 2018, https://livezoku.com.
[29] “Cape Town’s New Urban Lifestyle,” Harbour Arch: Cape Town, Amdec Group, accessed August 16, 2018, http://harbourarch.co.za.
[30] “A Space for Living,” A SPACE, Natulis Living, accessed August 17, 2018, http://aspace.berlin/en/living.php.
[31] “Mulberry by Emaar,” Richland Real Estate, accessed August 17, 2018, https://richlanddubai.com/mulberry.
[32] “Live Work Play,” Twining Properties, accessed August 17, 2018, http://www.twiningproperties.com/live-work-play.
[33] “Welcome to the Future of Living,” Dubai Creek Harbour, Emaar Properties, accessed August 16, 2018, https://www.emaar.com/en/what-wedo/%20communities/uae/dubai-creek-harbour.
[34] “333 East Colorado Avenue,” 333 ECO,Norwood Development Group, accessed August 17, 2018, https://www.333eco.com.
[35] “About SOHO,” Soho Scottsdale, Bahia Live/Work Lofts and Townhomes LLC, accessed August 17, 2018, http://www.sohoscottsdale.com/about.php.
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