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Real estate advertisements probably constitute most of the existing body of writing on architecture and cities. Still, the ways in which real estate agents and developers describe their “products” are often neglected by architects who regard them as trash talk and generic patter, systematically excluding them from architectural discourse. But what if we inverted this logic to bring this vast, overlooked material into consideration? "Real Estate Poetry" is an outline for a new literary genre, one that is based solely on the text of real estate advertisements. Ads — ephemeral texts obsolete as soon as the product is sold — are collected and transcribed, displayed as ready-mades and reread as works of poetry.
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Live, Work and Play: A Real Estate Poem*
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to live, work and play in [1]
to live, work and play [2]
to live, work, and play [3]
to live, work and play in [4]
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we work, live and play [5]
they live, work and play [6]
for you to live, sleep, work, and play [7]
your work-live-play life [8]
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can live, work and play [9]
can work, live, play — and relax [10]
will live, work and play [11]
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vibrant live-work-play environment [12]
ultimate live-work-play experience [13]
the live-work-play-learn township [14]
Live. Work. Play. Narrative. [15]
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Live. Work. Play. [16]
Live-Work-Play [17]
Live, Shop, Work, Play [18]
Live, Learn, Work, Play [19]
Live, Play & Chill [20]
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to live, work and play [21]
Work, play and stay [22]
eat, meet and play [23]
Come in, stay, play, enjoy [24]
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integrated live-work-play business [25]
the ultimate live, work, play lifestyle [26]
the live, work, play taken care of [27]
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place to live, work and socialize [28]
to live, work, play, relax, and stay [29]
to live and work, dream and play [30]
to live, work and play [31]
to Live, Work and Play [32]
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contemporary life, work and play [33]
urban live-work-play lifestyle [34]
Lock and leave with peace of mind,
Or stay and work and play. [35]
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*Unedited phrases from advertisements for 35 different real estate developments across the world.
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