Email Of The Week
Every week, I'll choose an email I've received to talk about, for better or worse.
This week it comes from Jess and fellow Send Better Emails subscriber from Hedira.
The "awesome plant app" helps you keep track of your jungle of plants - my wife desperately needs to download it, we need a rota for caring for all the plants in our house!
The newsletter is punchy, but gets the point across with three main features with alternating picture alignments.
Its main CTA is to submit funny celeb comparisons to plants - some like the spider plant to Sideshow Bob. It's entertaining, light-hearted and the comparison to Ed Sheeran was comical.
VERDICT: A great fun and light newsletter that will engage its core app user base