Email Of The Week
Every week, I'll choose an email I've received to talk about, for better or worse. (Click for a larger image).
This week comes from B2B Marketing - which obviously should(!) be a beacon of how do it properly.
This email from them with the subject line "Take the mess out of messaging", which made me inquisitive enough to open it.
It's a heavy text-based email, with the main call to action to download a report from a company called Guild.
The link takes you through to a landing page, where you're asked to login and hand over all your personal details to Guild in order to download the report.
*sigh* - I don't really want to do that because then they'll keep hounding my phone for the next two years.
This was probably the first email I'd opened from them in about two years.
Time to unsubscribe. Or so I thought.
Clicking the link takes you to a page, where you have to type in your email address to unsubscribe you.
Annoying as I have several aliases on my email account, I can't be quite sure which one this was sent to.
Always think about what the next step for the reader is when they click a link. Hiding information behind registration walls when they're already a subscriber is annoying at best and will increase unsubscribes at worst.
VERDICT: An OK email, but really let down by poor landing page and terrible unsubscribe process.