Hello Inbox Apprentice,
The sun is (currently) shining and the pubs are hesitantly opening again. There does indeed appear to be a future resembling normal, so I'm currently celebrating.
Also, an announcement: I'm writing a book. Or rather, I've been writing a book for a while and putting a public deadline will see me celebrating/relieved to get it out on time and the threat of internet humiliation will make me get it done.
Unsurprisingly, about email marketing, Send Better Emails is a book for people new to email marketing to help them get the most out of it.
Great email campaigns are rare and I've distilled the markers for success into nine jigsaw shaped pieces, each interlock and build onto the next.
Coming out at the end of October (I'll have a think about some awful Halloween 'spooktacular' puns!) I'm committing to it so it actually does happen, seeing as how I've been writing it for six months and there's only another three to go until I want it to happen.
I'm also giving a talk this week about using email marketing in membership organisations - check that out further down.
Enjoy this week's Emails, Explained and have a great week.