Email Of The Week
A few weeks ago in my "Upcoming Events" piece, I hinted at Yorkshire Day (1st August) being a great day to use, if it fits your company's brand.
A great example of that comes from Plusnet, with it's strong northern roots.
It's gone all out with the Yorkshire Dales, Yorkshire Deals tagline, with a few offers.
You'll see this email isn't particularly long - it's main aim is to get you on the website to look at the deals.
As I'm a Plusnet customer, this email is trying to upgrade me into adding a SIM only plan - a great idea to cross-sell related products to existing customers.