Email Of The Week
Every week, I'll choose an email I've received to talk about, for better or worse.
This week it comes from Nigel Botteril from Entrepreneurship Circle.
As you can see, it looks like a regular(ish) email from an internet marketer (that is to say, someone who makes more money from telling people how to make money than from actually making money from doing an actual job!)
It's pretty standard from Nigel and it looks alright, until you try to unsubscribe.
I only found this out because I wanted to unsubscribe - and I couldn't find the link anywhere. Until I scrolled ALL the way to the bottom. And that bottom is FOURTY(!) that's a four followed by a zero, line breaks (or enter keys) until the unsubscribe link.
This is the sneaky-you-can-never-leave trick of still leaving in an unsubscribe link to get around spam filters but still really reduce your unsubscriber rate.
VERDICT: Never do this - people who can't unsubscribe will just report as spam (counted as abuse), which is even worse for your emails.