Hello Inbox Apprentice,
This week I've been battling the elements - not in a coding sense, just the hurricane-like rain on my semi-new electric bike.
I've done over 150 miles in the last fortnight which I'm proud of, but also that I haven't driven when it's rained a bit (which I'm embarrassed I've done more than a couple of times!)
I've been trying to keep vaguely in shape (I'm told round is not a shape!) and have been listening to the fab The Secret Barrister audiobook about how criminal justice works in practice in the UK, which I found fascinating from my days covering court as a reporter some years ago.
I've also been reading Pat Flynn's Superfans, which talks about a pyramid of fandom and comes into my point for today:
Email marketing is a tool that can help convert your casual audience into readers, engaged subscribers, customers and raving fans. A great way you can do that is with automated sequence, for example a welcome series or about a free download.
Once you get the automation sequences up and running, email can definitely help take those customers to your raving superfans by gently nurturing them.
The temptation is to open Mailchimp (or email platform of your choice) and start bashing away at creating an unlimited number of automation sequences.
I find, and always recommend, drawing out the process - how will people get this email and what's the sequence they'll get. I've got a couple of resources I'll share over the next couple of weeks about automated sequences I think you'll find useful for your business.
Enjoy this week's Emails, Explained. and have a great week.