Hello Inbox Apprentice,
So if you don't know, I'm an enormous Taylor Swift fan. All my training sessions will have Swiftie references and amazing GIFs like this:
So I've been listening to the new Folklore album, which is a big departure from her previous pop hits. But I digress as this is Emails - not Taylor, Explained.
If you're a Mailchimp user, there's some super exciting news about automation (email sequences) coming soon. I'm an official Mailchimp Partner and I get sneak peeks ahead of features going live.
I can't say very much but, the new changes make a lot of sense and GET EXCITED! There are some long-awaiting features and I'm super proud to be a partner right now.
It'll start hitting Mailchimp accounts over the next few weeks, and I'll have a blog and video about the changes and how you can use it and some suggestions on how to make the most of it.
Thanks for everyone who got in touch last week, first time I've publicly announced that I'm writing a book! Mostly I did it to shame me into getting it done, but it's always good to tell your fans first.
The theme for today is being clear about what you want. Email marketing (as I'll keep banging on about forever) is about developing long term relationships. Most of this is about making sure you're giving the reader is getting what they need first, but relationships are two-way streets.
Once you've helped the reader, it's time for the reader to help you. There's a nice seamless way to do it, and a tacky way and if you're unsure, try to make it less tacky.
You've been enjoying (I hope!) Emails, Explained and I've not asked for anything in return. So I'm being clear now: