Email Of The Week
Every week, I'll choose an email I've received to talk about, for better or worse. (Click image to enlarge).
This week it comes from Pizza Express, which has outdone itself this week with a fab email promoting it's products, but giving a specific opt-out.
Obviously for them at the moment, all restaurants are closed, they're unlikely to re-open anytime soon and when they do, it'll be a very different dining experience.
So for Pizza Express to pivot into marketing its supermarket pizzas, this was a natural move.
The top half talks to staying at home, with a GIF that swipes through Instagram photos. Very socially savvy.
Then it talks about the sauces and pizzas you can buy in the shop.
Underneath this and this is what I REALLY love, there's a 'Piccolo Corner' for kids with four different worlds to explore. What's really great is underneath it, there's a "Click here to remove Piccolo content".
As someone who doesn't have a child, this is FAB STUFF. I don't have kids, so I don't want to see content for them.
VERDICT: A really great implementation of selective opt-out.