Even the unsexiest of products can tell the most compelling brand stories. They just need to have their customers’ needs at the heart of their brand strategy. Look at WeTransfer. If we focus on the product, they essentially found the simplest way to send big files around the world. Super functional, and arguably unsexy for some. But they understood that that’s not what they’re selling. They sell the ability to share ideas. Hence their brand belief ‘we deal in big ideas’. They understand that they help
millions of people find inspiration, mould ideas, and deliver stunning creative work.