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THE LIBIDO ISSUE

 

 
Dear Outsiders,

"So, you're all about offline but you have a phone?"

This is the kind of non-argument we experience on the daily. A common confusion about being a proponent for life offline.

Online vs. offline is not a binary decision. Offline is not a lifestyle.

Offline is a space. A vast expanse that is vacant, potent and ours for the taking.

It is a place free from the distractions that are inhibiting us. Away from what prevents us from getting the clarity to imagine alternative futures. It is a source of effort, attention and action that can transform into hope and collectivity. It is a retreat from imposed individualisation.

A state that is conducive to originality.
An application of energy beyond the here and now.

Offline is not anti-digital; it is pro-flourishing.

Outsider is not here promoting some kind of anarcho-primitivism. Nothing about offline is nostalgic – it is entirely next.

Read on,

Jess


Outsider 140

DESIRE & DISTRACTION

 

Socialising as an Antidote to Consumerism


 
 

The pull of consumerism is everywhere. We are bombarded with messages seducing us to spend. They incept us with the notion that possessing things confirms our success, confirms we are doing okay, confirms a happiness that we can hold.

What if we instead used consumerism as an agent of change? Redirected the disdain and discomfort into a momentum to get off the couch and out into the world. To go offline, and get together face-to-face – where simply socialising could be the site of future action. Radical reimagining. An IRL jamming of new strategies, ideas, and dreams.


 
 
 


...the whole selfie, internet narcissism trip – they’re training people to stay inside.

– Genesis Breyer
P-Orridge

 
 
 




RECLAIMING OUR DESIRES

Think about it. When we are physically together, our interactions relieve the emotional tensions advertisers play on. Our desires are reclaimed.

 
What do you desire?

Do you long for coffee, or do you long for connection?


Capital and greed prey on desire. They want it all to themselves. When our phones and computers became direct channels for us to be marketed to, it blurred the lines between life, connection, and communication, with that of capital at-large. Now, the desire for a phone, that is in fact the human want to be able to call your mother when you are travelling, or do your banking, to organise your shifts, or record an interview for research, becomes indistinguishable from a consumerist desire.

 
DISTRACTED FROM EROS

Is the phone itself the problem? Where is the exit from this muddle of distraction taking us from our desire for collectivity. Diverting our innate, instinctual pull to one another.

Our libidos are dampened. Our driving lust for life and for meeting physically is being dulled (this is and isn't about sexual encounters). A loss of erotic want for people over goods.





 
 
 

WHERE
IS YOUR
LIBIDO?

 

REDIRECT YOUR WANTS
 
 


>  <


Can you bring consciousness to your desire and redirect it?


Shift it towards a want for alternatives?


Combat pervasive negative advertising by counter-branding it as post-capitalism?
 


>  <




ANTI VS. POST

Anti-Capitalist is passé. No Logo doesn't work. We need to think beyond, we need to dream of next.


Clearly, hating Starbucks didn't work. “…nothing runs better on MTV than a protest against MTV” as Mark Fisher put it.

What if we instead considered the success of the "the third place" that Starbucks proposes – a meeting place that is neither work nor home – as a sign that getting together IRL has potency and is desired. There is still something in that idea. An offline space away from the boundless intensification of life (online), free from the distractions of unimportant shit, with a distance from the overstimulation of underwhelming drivel.


 
 


“ DISTRACTION IS A CORPORATE NEUTRALISING AGENT. DISTRACTION AND ISOLATION. SUBVERT THESE CONTROL MECHANISMS. ”


- V.Vale of RE/Search Publications


 



CREATIVE?

Ignore that the term 'creativity' has been appropriated by the Industry because we need it now. Your decision to desire future change is creative.

It takes new imagination, clever commitment to revolution, and a counter-libido to that of consumerism.

We are creatures of desire.

Desire more. Desire better. Desire another.

 
 

people do not know what they want until they are presented with it.

nobody knows what they desire.


- Kodwo Eshun


 



FUTURE FREEKOUT

Say goodbye to some kind of fairy tale primitivision, the future is unlike anything you've ever seen.

Go offline and run your desires off the equilibrium, into a space that doesn't know $€¥£. An alternate real-life than the one we thought was before us.

Far from stereotypical attacks on consumerism, this is post-capitalism in action. A total freekout creative explosion of a wild new vision, dreamed-up TOGETHER.

 

See you there,

– Jess
jh@outsider.works
 




 
>>> OUTSIDER VERNACULAR <<<


FREEKOUT:
An explosion of creative activity
executed in a state of uninhibited freedom.



FREEK:
A free being; self-liberated from convention.



>>> OUTSIDER VERNACULAR <<<
 


 

DOING THINGS DIFFERENTLY
 
Outsider is a counter-culture punch from inside the creative industry.

Promoting real life interaction. Pro-offline.


It came into being after watching client after client come seeking 'relevance' with 'millennials' and crying inside. Seeing misconceptions on the efficacy of social media rise. 

Named Outsider as, like Outsider Art, we observed that no/informal training cultivates greater instinct and disregard for 'rules' and established systems.

    
Jess is a pseudonym to keep the digital footprint of our real identity to zero.

Born 1991 but knowing better than old man CEO's.

Secret Access to past issues here.



 
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