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Dear Outsiders,

Iggy Pop drones 'No fun, my babe, no fun'. When did we all get so serious?

V. Vale says 'I go to live music to enjoy the mistakes'.
Get outside your front door. Go talk to someone. Try not trying.

I wanna blow off that ongoing minimalism. Anti-the Scandinavianisation of everything. Do me a favour and freak out a little bit today.

– Jess

Outsider 148



Be There Now

There are two modes we can enter a conversation from. The mode of having and the mode of being. How these look and what their differences are can be observed in the following examples of conversations; a debate, and a 'pre-bolstered' meeting.







– Poetry of the Office.



Two people enter a debate in the mode of having. Each one has an opinion that differs from the other. They each identify with their own opinion, and enter the conversation thinking what matters is to find better arguments for their opinion. Neither expect to change their own opinion, nor do they expect their opponent's opinion to change. Why?

Because changing one's own opinion would mean they do not have that opinion anymore. It's one of our possessions. In a culture where we feel measured by what we have, we are what we have. A loss of possession is a loss of self.


Imagine this; a person is about to meet the Creative Director of a company they much admire. The meeting could mean working with this CD on a future project, thus they 'prepare' themselves. They think of topics that might interest the CD, mapping out a bit of how they will begin the conversation. They bolsters themselves by thinking about what they have; past successes, ability to charm (or intimidate), their network of mentionable peers, what they will wear on the day.

Essentially, this person mentally balances their worth, and then displays these wares during the meeting based on this pre-evaluation.

Some people are very good at this, and it does lead to impressing their audience. Although, the created impression is only half due to the performance. The other half is due to the poverty of many people's judgement.

If the performer is not so clever, the performance will appear contrived and boring and will not elicit the desired interest.




In contrast are conversations approached from the mode of being. No pre-bolstering. No preparation in advance. When we enter a conversation in the mode of being we respond spontaneously and forget ourselves.

We forget our knowledge, our position. Egos do not stand in the way and it is precisely for this reason that we can fully respond to the other person and their ideas.

We spawn new ideas because we are not holding onto anything. There are no preconceived opinions. We can produce and give.

While the having-persons rely on what they have, the being-persons rely on the fact that they are. That they are alive and there and that something new can arise if they have the let-go to simplify it all and respond.

They come fully alive to the conversation. Unstifled by anxious concern for what they have. This aliveness is infectious and often helps the other person to transcend their ego too.

And it is here that the conversation stops becoming an exchange of commodities (information, knowledge, status) and becomes a dialogue in which it does not matter anymore who each person is, or who is 'right'.

The conversation becomes a dance. Both part from it not with triumph but with joy !


Have a check.


Does this interaction sound familiar?
  • Person A: Tells a story.
  • Person B: Listens while thinking about a story that proves to Person A that they know what they're talking about. They interject and tell their story.
  • Person A: Does the same thing, listening in order to come up with another story of their own...

Both parties are only partly listening and mostly occupied with telling stories that prove expertise, character or knowledge.



Is what you're saying to prove
or connect with others?



We can apply communication in this way to creative work too. It comes back to that Outsider principle;

Communicating with the intention to relate rather than control.

How would it look to approach an audience without a pre-calculated agenda? Spontaneous and alive. Nothing to prove. You're all talking about auuuuuuthenticity all the time, right?

Try starting a conversation today from the mode of being and see if it can become a dance. No asserting of knowledge, just full naked presence in that moment.

Until next time. Yours faithfully,




Outsider is a counter-culture punch from inside the creative industry.

Promoting real life interaction. Pro-offline.

It came into being after watching client after client come seeking 'relevance' with 'millennials' and crying inside. Seeing misconceptions on the efficacy of social media rise. 

Named Outsider as, like Outsider Art, we observed that no/informal training cultivates greater instinct and disregard for 'rules' and established systems.

Jess is a pseudonym to keep the digital footprint of our real identity to zero.

Born 1991 but knowing better than old man CEO's.

Secret Access to past issues here.


This is not a trend forecast agency.
We will show you what you should be doing today. Yesterday.

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