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Dear Outsiders,
Last week we addressed that binary "so are online, or not?" basic view of what it means to be oriented towards offline.
Offline vs. online is not an in/out argument. To be offline is no old school luddite shit. It is the use of an expansive space for your own flourishing. It is the engagement with infinite possibility and the place for a beastly ability to get together and dream out loud.
This week we talk about the importance of limiting input; for the sake of originality!
Keep it critical,

Outsider 141



Protecting Original Thought

Does everyday life feel like it only gets harder, or is that just me? If we were to map the difficulty experienced in simple life-tasks over time, would its overall curve be on the increase?
Sure, now I can get groceries delivered if I please, and finding the broken part needed for the washing machine is easier. But overall, what is this sensation of heavy mud gathering at our feet that makes each step thicker, more taxing, more draining and syphoning of joy?


That whizzing, interesting, hypnotic whirl of never-ending stimuli that is with us 24/7. Accessible night and day, all from the ever-close comfort of your cherished pal Screen. That beautiful portal to everything you could ever want, wonder, or need.

Anytime curiosity strikes over the temperature in Beirut, there I have it. Feeling bored and want something to do? It's all there, in your hand. Uncomfortable without reason? Numb that badboy out.



This immediate all-hours-access to anything and everything has us sinking into debilitation. The more we access it, the more we feel the friction.

And it is in this sensation of friction that we know something is not right. Too much information. Too much stimulation. The speed and pace of all-giving online world has reached total incompatibility with human rhythms.

Our nervous system cannot handle it; and in this mushy state our brain cannot critically understand the world around us. We cannot criticise nor create. Creativity crumbles under the acceleration of the infosphere. In the absence of critical thinking, we become vulnerable to over-influence.

That is the default question. As the online world spins unbearably around us, the typical consideration is whether to "stay in" or "get out". Do we find ways to cope, attempt temporary "detoxes" and take advantage of all the opportunities that the infosphere presents? Or, do we opt-out all together and try a "back to nature" mindset that reacts hard and loudly denies any interaction in the online world altogether?
You and I both know, neither of these are viable options. Neither are progressions.


Offline offers a vacant place. A third liminal option. An open expanse alive and ready. The breeding ground of critical thought. Waiting to be tilled (that’s the term in gardening for turning the soil over. Removing weeds and preparing its future fertility) and utilised. For provocation. For collaboration. As quiet, powerful and lone, or vigorously collective as you please. For healing the friction of life together or realising your dreams in solitude.




This mere knowledge constitutes us as part of the movement that abolishes the present state by thinking, and doing things, differently. How do you expect this to happen when you're perpetually distracted?

Away from distraction is where originality happens. And this is why getting away from that stimuli-whirlwind is so essential. The more information you consume, the more your mind and thoughts are influenced.


It becomes harder to discern what was yours, and what came from somewhere else.

You'll see yourself start to only react, rather than birth.
Distracting yourself is self-sabotage.


every time you open Instagram,

your originality is infiltrated




The potential for new creative thinking is incepted with other peoples' images, voices, aesthetics, opinions, output – which was created the same way. Hello Homogeneity! The expert at feeding itself and belching out something that will soon be reconsumed to re-emerge again.





limit your input.


"at times when I am deeply sunk in work you will see no books around me: I would guard against letting anyone speak or even think in my vicinity."

– Nietzsche on the art of self-preservation

This. Is. Essential. You need to cultivate a selectivity about what you let in and how much of it. Be vigilant.

Manning your boundaries in your offline space, and protecting your mind when online, both require radical defence. It's a different kind of battle. One that gets easier as the rewards become noticeable. It does not take long to feel the friction start to subside. To feel the mud start to fall away. The curve of life-difficulty becomes less steep. A levelling out happens, and with it you start to see new ideas begin to arrive and take flight. Suddenly different visions emerge as exciting apparitions, visceral opinions and sweeping imaginations.
This is your new energy, and it is potent as hell.

OFFLINE may come under siege but it is yours for the taking.


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It's not in or out, nor off or on. It's an everyday radical activity that tunes into a new space. Cracks open an alternative. This is how you stay original. Use your offline to manifest what you know you can do. Or, what you want to be able to do. It probably already lies there. Waiting.
Tell us of your explorations and excavations, we love to hear from you.
With all the love and limited input,

– Jess

>>> OUT NOW <<<


100% Offline Research

- - -

Love Swiss design?
Are you a type freak?
Keen on hardcore research?

- - -
Introducing our paraphernalia packs; offline-only printed matter collected on the ground.

This first edition was gathered in Zurich.

All kinds of sexy IRL goods, you would never get your hands on otherwise – without going there. A mixed array of posters, flyers, stickers etc.
We have just three of these packs available.
Ultra exclusive
Grab your badboy on the
Outsider store.

Outsider is a counter-culture punch from inside the creative industry.

Promoting real life interaction. Pro-offline.

It came into being after watching client after client come seeking 'relevance' with 'millennials' and crying inside. Seeing misconceptions on the efficacy of social media rise. 

Named Outsider as, like Outsider Art, we observed that no/informal training cultivates greater instinct and disregard for 'rules' and established systems.

Jess is a pseudonym to keep the digital footprint of our real identity to zero.

Born 1991 but knowing better than old man CEO's.

Secret Access to past issues here.


This is not a trend forecast agency.
We will show you what you should be doing today. Yesterday.

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