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In this new era, marketing plans are being scrutinized more closely than ever.  Budgets have tightened, new innovations have quickly launched, and there is a shift towards social purpose, empathetic education and communication from brands. The trend towards “digital-first” and social media-based marketing strategies and tactics have evolved quickly in the quest for flexible, cost efficient and high-performing business solutions. 

This is the time for thought leaders to emerge within all industries to help customers navigate through uncertain times. Content marketing is a highly effective way for organizations to do this. 

Content Marketing Builds Relationships with Your Customers

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.  Over the years, content marketing has evolved from just blog posts and editorial strategies, to a more holistic approach that relies on a broad range of marketing tactics, including digital tactics such as email, social media, SEO, and paid distribution.

Content marketing allows brands to become storytellers and provide important information, especially during times of crisis. COVID has shown that your audience is seeking authoritative content that entertains, inspires, educates, and informs. Studies also show consumers who read a brand’s educational content are 131% more likely to purchase from, or engage with, that brand. 

Show Your Leadership with Content Marketing 

These days, we’re inundated with voices from the news and at times, it can be hard to know who to listen to and who to trust. The most successful brands develop a reputation for clear, candid, and honest connection with their audience. Content marketing and thought leadership create that link.
While the general public is going to be increasingly wary of being “advertised to,” we’ll arguably be more ready than ever for content to empathize and to make some sense of a chaotic world. Content marketing is one of the best ways for brands to tell their stories… stories of who they are, who they serve, and what they stand for.

Client Content Marketing Feature on YouAreUNLTD: 6 Most Dangerous And Enduring Myths About Osteoporosis That Need to End Now


Content marketing works because it meets people where they are.

While life is returning to a new normal as COVID subsides, it may be a good long while before we flock back to crowded restaurants, movie theaters and concerts. In the meantime, how will people occupy their time? Reading engaging, authoritative content that can be enjoyed anywhere, from the convenience of a phone, tablet, or other device.

As consumers seek information about their favourite businesses, or try to discover favorite new businesses, content marketing provides a way to engage them, to inform them, to win their attention, and ultimately, to gain their trust.

Regardless of the industry or nature of a business, brands that aim to make themselves relevant – not just entertaining –  can build their equity and actually stand out by exemplifying their brand values. 

Client Content Marketing Feature on YouAreUNLTD: Eat Well, Live Well: Research Shows Healthy Aging Is Fuelled By Good


Let's work together to boost your business

UNLTD Strategy: Uncover your business possibilities through strategy design and UNLTD Potential Workshops. Partner with us.

UNLTD Targeting: Connect with Canada's new aging consumers through YouAreUNLTD's proprietary consumer databases. Let's chat today.

UNLTD Content. Speak to new aging consumers with customized content campaigns that resonate and drive engagement with your business. Let's talk - now's the time.

UNLTD Brand Studio: Develop relevant communication creative that is meaningful to the new aging audience. Get in touch with us to learn more.


At YouAreUNLTD, we’re always looking for great reads from various sources that highlight various issues around healthy aging. They might be educational, inspiring, provocative, or disruptive stories, but we think there are some that deserve to be on our radar and on yours. Here are a few that have recently caught our attention:


Don't miss this provocative story underscores the alarming societal shift occurring in the age of COVID where ageism is normalized. READ ➡️


There has been so much written about COVID-19, but this is one of only a few pieces have done a deep dive into the economics of it in relation to an aging population. READ ➡️


Writer Meg Selig drills down on productive aging and the ability to live a meaningful life through continuing to contribute to society and conscious aging, the quest for spiritual meaning, and tapping into inner strength. READ ➡️

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