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How people and brands are using augmented reality
EXPERIENCES
  • Augzoo creates AR experience to celebrate MLK Jr. Augmented reality company Augzoo created an experience that lets users view MLK photos, videos and facts overlaid atop the real world in Austin, TX. (Learn more on KXAN)


Via KXAN

  • David Bowie AR app celebrates his life through costumes, videos, drawings and more. Called ‘David Bowie Is’, the AR app is a collaboration between the David Bowie Archive and Sony Music Entertainment that lets iOS and Android users explore hundreds of items from the late singer’s life. (View website; Try on Android or iOS)


 
Via David Bowie on YouTube

  •  LA Clippers launch mobile site that lets fans play immersive ‘pop-a-shot’ competition. The web experience was built with web-AR company Vertebrae and inspired by the ‘Moneyball Challenge’. Fans shoot basketballs for 24 seconds then submit high-scores for the chance to win a weekend getaway at a nearby casino & resort. The experience blurs the lines between AR (overlaid on the real world) and being fully immersive. (Try it here)


Via LA Clippers

  • 7-Eleven Canada collaborates with Sony Pictures to bring AR location-based game 'Ghostbusters World' to Canadian stores. All 7-Eleven stores in Canada were transformed into ‘Dimensional Doors’ so users could collect traps, weapons and other resources to defeat ghosts within the Ghostbusters AR app. (Read more on Newswire CA)


Via 7-Eleven (sorry, couldn’t find pic of the experience!)

  • The company behind YouCam makeup releases new set of AR tools for beauty brands. Perfect Corp is a company that builds AI-based augmented reality tools that powers a set of beauty apps that have been downloaded over 700M times with 60M monthly active users. The new tech lets users see which hair color looks best. (Read more on TechCrunch).


    Via KQRNEL in imgr

GOOD READS
  • Former FCC Chairman weighs in on 5G: “If 5G is so important, why isn’t it secure?” (Read on NYTimes)
  • A short story explores the possible quandaries of future wearable computing (Read on The Atlantic)
Newsletter by Chad Lancaster (@kingchad).

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Disclaimer: I am employed by Google. Opinions are my own.

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