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A weekly roundup of how people and brands are using augmented reality
APPS
  • 4th Wall (iOS): Updates to Nancy Baker Cahill’s art app has others spreading inspirational messages tied to specific GPS locations


Via Debra Scacco on 4th Wall

  • CareerBuilder (Android, iOS): Walk down the street, see available jobs and what they pay


Via CareerBuilder

  • KLM Royal Dutch Airlines (Android, iOS): Now you can use the app to check the size of your carry-on


Via KLM

EXPERIENCES
  • 7-Eleven app lets users test their quarterbacking skills with a mini-football game. Players get rewarded with 7Reward points which can be used for free items at 7-Eleven stores. Users can also take selfies with quarterback cutouts and face filters. (Try the experience on Android or iOS)


Via Tommy Palladino on Next Reality

  • Pizza Hut teams up with the NFL for scannable pizza boxes to unlock a 'cornhole' game. The pizza box comes with a QR code which you can scan using the Pizza Hut Beanbag Blitz app. (Read more on Next Reality)


 
Via Next Reality

  •  Facebook is turning Jurassic World dinosaurs into augmented reality stickers. But you’ll need to buy a Blu-ray or DVD copy of Fallen Kingdom to get the stickers. This is an early example of tying AR to a physical retail product. The experience works like this: open Messenger, scan the QR code, unlock the dinosaurs to place them in your space. (Read more on The Verge)


Via Universal Pictures Home Entertainment on YouTube

  • The Weather Channel uses ‘broadcast AR’ to warn residents in the path of Hurricane Florence. The immersive production demonstrates rising storm surge waters to help viewers understand the storm's impact. (Read more on Next Reality)


Via Weather Channel

  • Apple 2018 keynote showcased two AR experiences — multiplayer AR called ‘Galaga AR’ and a basketball app to better train shooters called ‘Homecourt’. Galaga AR is the first of an upcoming series of AR arcade games set to be released using ARKit 2. Homecourt brings professional training to basketball players by analyzing their shooting form. (Read more on VRScout)


    Via Apple


    Via Apple

SHINE OF THE WEEK

Verizon is giving away the iPhone via a Snapchat scavenger hunt. Users can collect virtual music snippets, which manifest as pulsing AR visuals via Lenses. After they collect enough, users can submit their tracks for a chance to win an iPhone XS. (Read more on Next Reality)


Via Next Reality

GOOD READS
  • What’s Snapchat’s end AR game? (Read on ARtillry)

  • As Chrome turns 10, Google bets on AI and AR (Read on VentureBeat)
Newsletter by Chad Lancaster (@kingchad).

For feedback, questions or concerns, please email hello@makeitshine.com.

Disclaimer: I am employed by Google. Opinions are my own.

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