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A weekly roundup of how people and brands are using augmented reality
APPS
  • World of Tanks (Android, iOS): Visit history and explore life-sized WWII tanks


Via Wargaming Europe on YouTube

  • wiARframe (iOS): Discover AR experiments from leading designers


Via wiARframe on YouTube

  • Waypoint EDU (iOS): Get students learning (and moving) with AR scavenger hunts


    Via amendoza1381 on YouTube

EXPERIENCES
  • Coming Home is an immersive augmented reality + audio experience connecting San Franciscans across the housing divide. On September 16th, the city will invite users to watch eight augmented reality scenes about homelessness to raise awareness for the growing divide in the city. (Read more on their website)


Via Sumit Kohli on YouTube

  • American Express brings Venus Williams to life in AR exhibit for fans at the US Open. The experiential marketing activation lets users play a tennis game with an AR version of Williams guiding them through the rules. Venus’ sister, Serena, was recently featured in a Snapchat campaign. (Read more on Next Reality)


 
Via Next Reality

  •  A California children’s hospital uses Microsoft Hololens and augmented reality to calm young patients during medical procedures. They developed a series of 3D characters and experiences to distract the patients during procedures such as blood draw before an operation. (Read more on Next Reality)


Via Stanford's Children Health on YouTube

  • Samsung showcases an immersive AR 'Family Guy' experience for trade show attendees to learn more about connected home devices. Users would use an app to scan the walls and floors of the booth which were then replaced with a digital rendering of the Griffin’s animated home. The experience was created using ARCore, Google’s developer platform for building augmented reality experiences. (Read more on Next Reality)


    Via Samsung

SHINE OF THE WEEK

The new banknotes from the South African Reserve Bank (Sarb) that honors Nelson Mandela, includes an augmented reality feature that brings the currency to life and educates users on some of the features. The agency that created the app to view the currency worked very close with Sarb to reflect accuracy. (Read more on IOL)


Via Sea Monster Entertainment on YouTube

GOOD READS
  • 'Magic Leap is a Tragic Heap’ by Oculus founder Palmer Luckey (Read on his blog)

  • Podcast: How AR may one day make music a visual, interactive experience (Read on Trust Me, I’m An Expert)

  • How are advertisers adopting AR? (Read on ARtillry)
Newsletter by Chad Lancaster (@kingchad).

For feedback, questions or concerns, please email hello@makeitshine.com.

Disclaimer: I am employed by Google. Opinions are my own.

Copyright © 2017 Make It Shine, All rights reserved

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