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A weekly roundup of how people and brands are using augmented reality
  • VisitLex (iOS): Explore historical attractions in Lexington, KY via a walking tour and scavenger hunt around the city

Via VisitLex on the App Store

  • Foot Locker (iOS): Foot Locker teams up with Nike for AR scavenger hunt to unlock Lebron’s new shoes at their LA pop-up shop

Via Foot Locker

  • The Sims (iOS): The Sims adds multiplayer AR functionality so friends can explore their virtual homes together

Via TheFiremonkeys on YouTube

  • Shepard Fairey, artist famous behind Obama “Hope” poster launches VR/AR exhibit. The founder of OBEY launched ‘DAMAGED’, a temporary art exhibit in Los Angeles that offers a selection of artwork centered around the ‘diverse Americans most affected by current policies and social issues’. Users are required download the app to unlock the full experience at the exhibit. (Read more on VRScout)

Via Tailspin on YouTube

  • MagiMask launches Kickstarter campaign for immersive, high-quality AR headset for your smartphone. It works by placing your smartphone into their headset and using their app. They hit their funding goal in 24 hours. (Read more on Kickstarter)

Via MagiMask on Kickstarter

  •  Moncler launches AR book with an iOS and Android app that brings the pages to life. The book features 10 AR animations. (Read more on DesignBloom)

Via Rewind on Vimeo

  • Wignuts AR on Magic Leap is being called one of the best demos so far. While it’s unreleased, it will arrive with a fully realized AR world, complete with a backstory and virtual assistant. (Read more on NextReality)

Via NextReality

  • LA Clippers unveils ‘Court Vision’ which lets you watch games with AR overlays from the Fox Sports app. The experience uses computer vision, AI, and AR to analyze the action on the court and translate it into on-screen annotations and animations as the game unfolds. (Read more on GeekWire)

Via GeekWire on YouTube

  • Snapchat rolls out Cat Lenses so you can add filters to your favorite feline’s face. Enjoy! (Read more on The Verge)

Via Snapchat on YouTube

  • Google Fiber unveils one of the first augmented reality murals in downtown Raleigh, NC. Google worked with artist Taylor White and the Raleigh Murals Project to create the experience. (Read more on ABC11)

    Via ABC11 on YouTube


The Weather Channel continues to used mixed reality for richer storytelling. During their segment they demonstrated how a wind-whipped inferno burns its way up a mountainside. (Read more on The Verge)

Via The Weather Channel on YouTube

  • Facebook Oculus’ Chief Scientist discusses the near future of AR & VR (Read on RoadtoVR)

  • Are AR Ads working? (Spoiler: stats show ecosystem is rapidly expanding). (Read more on eMarketer)

  • Snapchat Lens Studio adds more AR features for creators to play with (Read more on NextReality)

Newsletter by Chad Lancaster (@kingchad).

For feedback, questions or concerns, please email

Disclaimer: I am employed by Google. Opinions are my own.

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