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A weekly roundup of how people and brands are using augmented reality
APPS
  • The Purge AR (Android, iOS): Defend your home against Purge night attacks


Via NextReality

  • WiFi ARCore (Android): Visualize your WiFi


Via WiFi ARCore on the Google Play Store

  • My Very Hungry Caterpillar AR (iOS): Explore the world with one of your favorite characters


Via StoryToys — Award-winning Children’s Apps on YouTube

EXPERIENCES
  • Google introduces Playground, a new augmented reality mode in the Pixel 3 camera. The new mode lets you create and play with the world around you using ‘Playmoji’ characters such as Iron Man or Childish Gambino. (Read more on Google’s blog)


Via Google

  • Marvel’s Venom launches AR experiences on Snapchat and Facebook to promote the film release. Users can try on the Venom mask and easily share with friends. On Snapchat, you can unlock the experience via Snapcodes. (Read more on NextReality)


 
Via Snapchat

  •  AR is coming to movie screens during Halloween. About 20 minutes before Venom or Halloween starts to play, moviegoers can use the Noovie Arcade app to activate an AR experience by pointing their phone at the screen. The experiences include a galactic worm hole with aliens pouring out or emojis wreaking virtual havoc in the theater. (Read more on MediaPost)


Via MediaPost

  • Snapchat teams up with Amazon for visual search. Now when you scan a physical object and barcode on Snapchat, an Amazon product card appears for easy check out. (Read more on TechCrunch)


Via Josh Constine on YouTube

SHINE OF THE WEEK

Magic Leap, the AR headset company, hosted a developer event last week and showed off a demo of Mica, their life-like AI character in augmented reality.  The character can make eye contact and mimic human movements. (Read more on VentureBeat)


Via Robert McGregor

GOOD READS
  • China is overtaking North America in AR and computer vision investments (Read on Digi-Capital)

  • Here’s how AR will boost the real estate industry (Read on ARtillry)

  • What’s next for AR in Marketing? Measurement, of course. (Read on eMarketer)

Newsletter by Chad Lancaster (@kingchad).

For feedback, questions or concerns, please email hello@makeitshine.com.

Disclaimer: I am employed by Google. Opinions are my own.

Copyright © 2017 Make It Shine, All rights reserved

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