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A weekly roundup of how people and brands are using augmented reality
APPS
  • Quiver (Android, iOS): Bring your coloring skills to life


Via Quiver Augmented Reality on YouTube

  • Holoback (iOS): Create and share a giant hologram of yourself


Via Nightshade on YouTube

  • Necessary Explosion (iOS): Turn your turntable into a psychedelic sculpture garden


Via W+K_DPTNR on Vimeo

EXPERIENCES
  • AR headset Magic Leap One goes on sale for $2,300. The Creator Edition has been in developers hands for months and now consumers can have a try. So far, many reviews say the product has been overhyped but that it may offer a glimpse into the future of computing. (Read more on their website)


Via Magic Leap on YouTube

  • Facebook introduces augmented reality games in group video chat. It works for up to six people at once, and two games are available today such as 'Don’t Smile', a competition to see who can keep a serious look on their face the longest. The games are available in Messenger after you start a group video chat. (Read more on VentureBeat)


 
Via VentureBeat on YouTube

  •  L’Oreal brings 'try before you buy' makeup to Facebook Newsfeed. The AR experience can be accessed through ads where users can ‘try on’ cosmetics and click to purchase without leaving Facebook. It’s reported that Facebook has inked a long-term deal with other brands such as Lancome, Giorgio Armani, and Yves Saint Laurent. (Read more on The Drum)


Via ModiFaceCEO on YouTube

  • South African wine brand called Mensa launches new app to tell the history of the wine. After scanning the label, it comes to life revealing a hidden story. (Read more on VRFocus)


Via CapeTownEtc on Twitter

SHINE OF THE WEEK

Developer Nathan Gitter imagines future AR interactions with wearables by using Apple’s ARKit to recognize images displayed on an Apple Watch. (Check it out Twitter)


Via Nathan Gitter on YouTube

GOOD READS
  • The rise of computer generated celebrities (Read on Wired)

  • Advertising in AR: the camera is the new search box (Read on Artillry)

  • Why people want to look more like their filtered selfies from Snap and Insta (Read on Business Insider)

  • Four reasons why 5G is critical for AR & VR mass adoption (Read on Converge)
Newsletter by Chad Lancaster (@kingchad).

For feedback, questions or concerns, please email hello@makeitshine.com.

Disclaimer: I am employed by Google. Opinions are my own.

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