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A bi-weekly roundup of how people and brands are using augmented reality
EXPERIENCES
  • Edgybees is applying its AR technology to drones so emergency responders can get accurate information in real-time. The company was originally focused on building AR video game enhancement software. (Read more on VRScout)


Via Edgybees

  • Wanna Kicks is a new AR app that lets you try out your next pair of kicks. It’s available on iOS and built for “Gen Z and millennials who are interested in buying sneakers and eager to know whether they will fit their style or not”. (Read more on TechCrunch).


 
Via Wannabe on YouTube

  •  1-800-Flowers is bringing AR messages just in time for Valentine’s Day. The feature will be available on their iOS app only so you can send love to family and friends. (No image available of this experience) (Read more on Mobile Marketer)


Via 1-800-Flowers

  • Snapchat turns Sunset Boulevard billboard into an AR video ad. To activate, simply point your phone at the billboard. The video is to promote the new Snap Original show starring Bhad Bhabie. (Read more on NextReality)


Via Snapchat on YouTube

  • Rosetta Stone adds live translations to its iOS app to help users identify and translate the name of real-world objects. It combines machine learning and augmented reality, and includes games like ‘Seek & Speak’ which lets the user scan an object and practice speaking in a different language. (Read more on VentureBeat)
     


    Via Rosetta Stone

GOOD READS
  • How marketers are using (or plan to use) computer vision (Read on GumGum)

  • eMarketer reports 33% of consumers want visual search (Read on ARtillry)

  • Where AR is going in 2019 — and beyond (Read on VentureBeat)
Newsletter by Chad Lancaster (@kingchad).

For feedback, questions or concerns, please email hello@makeitshine.com.

Disclaimer: I am employed by Google. Opinions are my own.

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