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A weekly roundup of how people and brands are using augmented reality
APPS
  • LEGO AR Playgrounds (iOS): A new portal to discover and play with AR LEGO games


Via LEGO

  • Walmart AR (Android, iOS): Activate in-store AR experiences from brands such as Pepsi, Clorox and Nickelodeon


Via 360 Events at Walmart on YouTube

  • Virtual Nail Salon (iOS): Try on nail polish using color shades from your photos


Via ModiFaceCEO on YouTube

EXPERIENCES
  • Google Arts & Culture app launches Pocket Gallery feature so you can create your own AR exhibition and view Vermeer’s artworks up close. You can experience it on the web or via the Arts & Culture app on iOS or Android. (Read more on Google’s blog)


Via Google Arts & Culture on YouTube

  • Bose officially announces Frames, AR audio sunglasses, for pre-order for $199. The glasses will use a built-in microphone and open-ear headphones to interact with Siri and the Google Assistant. (Read more on The Verge)


 
Via Bose on YouTube

  •  Marriott partners with Pepsico to create in-room AR experiences triggered from the label of Lifewtr water bottles. The experience is accessed through Facebook’s camera. (Read more on Travel Pulse)


Via Magnus Erhardt on YouTube

  • Celebrity Cruises launches an app that lets you take an AR tour of a cruise ship. (Read more on Mobile Marketing Magazine)


    Via Celebrity Cruises

SHINE OF THE WEEK

LifePrint is a portable high-quality printer that also lets you embed videos and GIFs on the photos you print. Bring them to life by scanning them with the app! (Check out their website)


Via Futurism 1.0 on YouTube

GOOD READS
  • Learnings from 1B AR/VR ad impressions (Read on VentureBeat)

  • Enterprise AR’s road to $29B (Read on Artillry)
Newsletter by Chad Lancaster (@kingchad).

For feedback, questions or concerns, please email hello@makeitshine.com.

Disclaimer: I am employed by Google. Opinions are my own.

Copyright © 2017 Make It Shine, All rights reserved

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