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A weekly roundup of how people and brands are using augmented reality
APPS
  • WallaMe (Android, iOS): Leave private messages in public spaces


Via Stefano Lotti on YouTube

  • AR Dunk (Android, iOS): Shoot hoops without moving from your chair


Via Scanta on YouTube

EXPERIENCES
  • Ariana Grande is using Snapchat shoppable Lens to launch her ‘Sweetener’ merchandise. The Lens features a pastel tie-dye face mask and includes a snippet of her song ‘Breathin’. Fans can click through to visit the online store. (Read more on Variety)


Via Variety

  • Intel is bringing the Smithsonian’s Burning Man exhibit to Snapchat via an AR portal. Users can fully immersive themselves in the exhibit that is currently on display at the Renwick Gallery in Washington D.C. (Read more on Adweek)


 
Via Snapchat

  •  Treasury Wine Estates created augmented reality wine labels that pay tribute to historically famous women. Once you download the app, you can scan the wine label to unlock the experience. (Read more on Next Reality)


Via Treasury Wine Estates

SHINE OF THE WEEK

Moment Factory is a company that creates multimedia entertainment at events. They have built immersive experiences in retail, arenas & stadiums, resorts & casinos, and more. (Check out their website)


Via Moment Factory on YouTube

GOOD READS
  • Where’s the money in AR (Read on ARtillry)

  • What will our ‘smart’ environments actually look like? (Read on QRIUS)

Newsletter by Chad Lancaster (@kingchad).

For feedback, questions or concerns, please email hello@makeitshine.com.

Disclaimer: I am employed by Google. Opinions are my own.

Copyright © 2017 Make It Shine, All rights reserved

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