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A bi-weekly roundup of how people and brands are using augmented reality
EXPERIENCES
  • Mattel will release 'Pictionary Air' in June, an app that lets you draw doodles in the space around you while others guess your drawing. It is expected to be available on Android & iOS. (Read more on CNET)


Via CNET on YouTube

  • USA Today launches AR experience to highlight work of costume designers. It is available with USA Today’s Android & iOS apps and includes interview snippets of the Oscar nominated designers. (Read more on Variety)


 
Via Ken Mead Portfolio on YouTube

  •  Shazam, owned by Apple, launches new AR experience for Shackleton Whisky brand. After you scan the gift box, the label comes to life. (Read more on NextReality)


Via Zappar on YouTube

  • LEGO will release 8 AR-focused sets later this summer. They range $20-$130 and offer AR experiences that adapt as the story unfolds. (Read more on TechCrunch)


Via The Brothers Brick on YouTube

  • Warby Parker now lets you try on glasses in AR from their iOS app. (Read more on The Verge)


    Via Warby Parker on YouTube

GOOD READS
  • Augmented reality is the OS of the future (Read on Forbes)

  • Social’s AR network effect (Read on ARtillry)

  • Google in middle of fight over 5G spectrum (Read on The Information)

  • AR will spark the next big platform called 'mirrorworld' (Read on Wired)
Newsletter by Chad Lancaster (@kingchad).

For feedback, questions or concerns, please email hello@makeitshine.com.

Disclaimer: I am employed by Google. Opinions are my own.

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