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A bi-weekly roundup of how people and brands are using augmented reality
EXPERIENCES
  • Snapchat launches ‘Scan’, its AR utility platform, allowing users an easy way to explore the 400,000 lenses created by the community. It also released ‘Landmarkers’ which powers AR animations at famous places such as the Eiffel Tower, Buckingham Palace, and more. (Read more on TechCrunch)


Via TechCrunch

  • Posemoji is a new app that lets you use your body to create augmented reality emoji and designs. It’s available on the App Store and lets you send and record videos in which AR content tracks your hand and body movements. (Read more on NextReality)


 
Via Posemoji on YouTube

  •  Madame Tussauds in DC is partnering with ARtGlass Group to allow visitors to learn more about the historical figures via holograms, videos and other 360 degree content. So far, over 1M people have purchased an ARtGlass-operated tour across multiple historical European sites, such as Pisa Tower Square and the Royal Villa in Italy. (Read more on VRScout)


Via ARtGlass USA Team on YouTube

  • 7-Eleven launches an AR experience to promote BodyArmor during the NCAA tournament. It’s available on Android and iOS and lets users add visual effects and play games to unlock rewards. (Read more on NextReality)


Via Zappar

  • Snapchat adds a voice activated AR Lens for Shazaam to promote the new feature film. Just say ‘Okay Shazaam’ to activate the experience in Snapchat. (Read more on Forbes)


Via Snapchat

GOOD READS
  • Unity’s Tony Parisi on ‘building the mirrorworld’ (Read on Medium)

  • How Apple’s new credit card could help its AR glasses rollout (Read more on NextReality)
Newsletter by Chad Lancaster (@kingchad).

For feedback, questions or concerns, please email hello@makeitshine.com.

Disclaimer: I am employed by Google. Opinions are my own.

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