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A bi-weekly roundup of how people and brands are using augmented reality
EXPERIENCES
  • USA Today lets you explore the world’s tallest buildings in AR. The experience gives you a close up look at buildings like Willis Tower in Chicago and the Burj Khalifa in Dubai, and comes with audio snippets to learn more. To try it, download the app on Android or iOS, and scroll to the ‘Interactive Story’ section on the front page. (Read more on USA Today)


Via USA Today

  • Coachella adds AR filters to its app that activate during live shows. The AR experience reacts to the audio coming out of the speakers, and was available during shows like Diplo, Kid Cudi, Jaden Smith and more. Users were able to capture and share photos and videos directly from the Coachella app. (Read more on Variety)


 
Via Tom Emrich on YouTube

  •  Jack Daniels’ AR app turns whiskey bottles into pop-up storybooks. To activate, install the Jack Daniels Android or iOS app and point your camera at the whiskey label. There are three difference AR experiences that include information about the brand, manufacturing process and more. (Read more on VentureBeat)


Via JackDaniels on YouTube

  • Shutterstock adds new AR tools so you can place stock photos on your walls. Shutterstock is one of the leading providers of stock photography, footage and music. You can try the ‘View in Room’ feature by downloading Shutterstock's iOS app. (Read more on VRScout)


Via VRFocus on YouTube

GOOD READS
  • Q&A with Snap’s VP of Camera Platform (Read on Medium)

  • How many people use web AR vs AR apps (Read on AR Insider)

  • 5 predictions on spatial computing (Read on AR Insider)

     

Newsletter by Chad Lancaster (@kingchad).

For feedback, questions or concerns, please email hello@makeitshine.com.

Disclaimer: I am employed by Google. Opinions are my own.

Copyright © 2017 Make It Shine, All rights reserved

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