01 May 2022

The Consummate

Welcome to The Consummate! Every week, we bring our points of view, updates, news, and curated content for the consumer community in India and Southeast Asia. Let's dive in! 

In the Spotlight

The Tactical Guide to Making Better Decisions When Starting and Scaling Companies

What if decision-making were treated as a discipline at companies or a subject in grade school, one that we all constantly work on and strive to improve? 

Currently Consuming

Content Highlights 

Insurgent Brands Deliver More Value to Consumers and Are Rewarded for It

Delivering what consumers value enables brands to achieve greater growth

The Knowledge Project: The Foundation of Trust

Simmer goes deep on scaling a business, making the right hire for your company, female-led companies, fundraising, setting boundaries, and how she learned to re-focus on the big deals in life.

The three modalities of marketers (and a proposal on how they could improve hiring)


The three modalities of marketing, at their very center, are about how a marketer arrives at audience understanding.
Read More On Our Content Platform

Keeping Up With the DSGCP Family

News, Updates, and Launches  
SleepyCat's New Brand Identity 
Solethreads recognised as a Retail Tech Icon 
SleepyCat featured in Know Your Company
Madhumitha Uday Kumar Featured in Hindustan Times 

That's all for this week, see you next Sunday. Until then, do share your thoughts and feedback! 

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DSG Consumer Partners, All rights reserved.

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