17 April 2022 

The Consummate

Welcome to The Consummate! Every week, we bring our points of view, updates, news, and curated content for the consumer community in India and Southeast Asia. Let's dive in! 

Content Spotlight

Brick by Brick: Building Insurgent Brands | Wayne Wu, General Partner, VMG Partners 

We recently hosted our debut session of 'Brick by Brick', where we talk to the brightest minds across the world about building enduring consumer brands. Wayne Wu, General Partner, VMG Partners in conversation with Hariharan Premkumar, discussed his learnings from over 15 years of consumer investing. 

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Content Highlights 

Finding Product-Market Fit for Consumer Products

I like to think of product market fit (PMF) as the unique product solution that addresses a missing gap in the market. The most attractive markets are large and hard for others to enter, creating an opportunity to build a meaningful and defensible business. The hardest part is finding the “fit” in a previously hard-to-solve space, but that's where the greatest business opportunities are found. 

The Scott Sternberg guide to building emotional brands

 How to get people to care about what you're doing, from the founder of Band of Outsiders and Entireworld. 

The Twenty Minute VC: Why Retention Defines Product Market Fit

Why Retention Defines Product Market Fit, What is Good Retention Levels Today, The Most Counterintuitive Elements of Product and Growth & Why So Many Startups Mess Up Hiring For Growth Teams with Brian Hale, Head of Consumer Product & Growth @Doordash

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Keeping Up With the DSGCP Family

News, Updates, and Launches  
Rohan Mirchandani featured in ET's 40 Under 40! 
A Brand New Sleepy Cat! 
Saraf Foods amongst the top 100 awardees at India SME 100!
Belora, SleepyOwl, and Solethreads shortlisted for Amazon Global Selling Propel Accelerator! 
Supertails: The Petcare Partners for 'Oh My Dog' 

That's all for this week, see you next Sunday. Until then, do share your thoughts and feedback! 

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