DSGCP was founded in 2012 because of our belief that founders don’t have to be constrained by pursuing the blitz scaling trajectory. Building businesses in a capital-efficient manner is a viable alternative.
Cohorts can tell hidden truths about the consistency and discipline of your business which can easily get lost while tracking only the surface metrics. Most companies track user cohorts – commonly accepted criteria for measuring retention. But, when it comes to high-frequency consumer businesses, there are a variety of cohorts that one can track to get deeper consumer insights.