22 May 2022

The Consummate

Welcome to The Consummate! Every week, we bring our points of view, updates, news, and curated content for the consumer community in India and Southeast Asia. Let's dive in! 

In the Spotlight

Building brands sustainably-- The DSGCP Approach 

DSGCP was founded in 2012 because of our belief that founders don’t have to be constrained by pursuing the blitz scaling trajectory. Building businesses in a capital-efficient manner is a viable alternative.

Currently Consuming

Content Highlights 

Lessons in Performance Marketing 

Co-Founder and CMO of a Health & Wellness brand called

The upside of a downturn.

Reflections on the market meltdown, and what startups can do today to emerge stronger.

Testing hypotheses and understanding customer behavior using cohort analysis


Cohorts can tell hidden truths about the consistency and discipline of your business which can easily get lost while tracking only the surface metrics. Most companies track user cohorts – commonly accepted criteria for measuring retention. But, when it comes to high-frequency consumer businesses, there are a variety of cohorts that one can track to get deeper consumer insights.
Read More On Our Content Platform

Keeping Up With the DSGCP Family

News, Updates, and Launches  
Brick by Brick: Session #2 
SleepyCat New Collab! 

That's all for this week, see you next Sunday. Until then, do share your thoughts and feedback! 

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DSG Consumer Partners, All rights reserved.

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