We’d like to take a moment to introduce Matt Kraska to the SHT community. Matt is the new Communications and Development Director for the Superior Hiking Trail Association. As a life-long Minnesotan and outdoor enthusiast, he understands the importance the SHT plays in the lives of those who live along and visit the North Shore. Matt holds a degree in Outdoor Education and Recreation from the University of MN - Duluth. He has spent the majority of his career thus far working for outdoor recreation organizations including North Cascades Institute in the PNW and the Voyageur Outward Bound School in Ely, where he led program initiatives focused on increasing diversity, equity and inclusion on public lands. Most importantly, and you will soon experience, Matt is great with people and quickly connects and develops relationships.
Fun fact - Matt’s earliest PR stint with the SHTA was over a decade ago when he caught wind from fellow hikers that the Duluth section of the SHT “didn’t matter.” Well, Matt felt differently, so he enlisted a group of friends to hike the entire SHT Duluth section over the course of one day to draw attention to its unique beauty. Sam Cook of the Duluth News Tribune covered the story!
To connect with Matt, send him a note at firstname.lastname@example.org
To learn more about Matt and other staff, visit the SHTA staff page.