Size matters… in research teams
“...The smaller the research team working on a problem, the more likely it was to generate innovative solutions. Large consortia are still important drivers of progress, but they are best suited to confirming or consolidating novel findings, rather than generating them.” https://www.nytimes.com/2019/02/13/science/science-research-psychology.html
Appeal to the right morals to promote vaccination
Moral Foundations Theory was designed to chart moral values common across cultures that guide decision making. Six were identified: care/harm, authority/subversion, loyalty/betrayal, liberty/oppression, purity/degradation, and fairness/cheating. Turns out while we’ve been emphasizing fairness and harm, those against vaccination were prioritizing purity and liberty.