DETERMINE YOUR SALES CHANNEL #1
A sales channel is a means of selling to your customer.
You need to know how and where customers want to buy your products or services. Picking your sales channels is an important task.
The more sales channels you use, the more customers you can reach. But each channel adds costs. More is not always better, if you launch or begin a new channel you want to avoid drawing away sales from an exsisiting channel.
Examples of types of channels include:
TASK: Best way to start determining your sales channels are to think about your customers, where do they currently purchase their goods or services. If you are unsure have a look at the competition what sales channels have they selected, could these be right for your business. Best thing to do is research all of the different types of channels, their associated costs and ease of implementation. Then test these with your customers.
- Retail - a physical shop or location to sell your product or service.
- eCommerce - selling through a digital platform such as a webiste or app. Read the article below to explore sales channels and options.