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July 2020 Newsletter

"The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy."
- Dr. Martin Luther King

The past few months have been a roller coaster of emotions for so many in our industry and beyond.  Whether you are back to playing or waiting for the green light, we hope you are keeping your chin up and pushing through to get to the other side of this pandemic.  Please let us know how we can continue to support you and your businesses during this challenging and ever-changing time.

In this month's newsletter, we will share updates on our lobbying efforts, announce the board positions for the remainder of FY21, highlight how our sponsors and partners are continuing to support our industry, share the industry impact survey results and Safety Guidelines, and share some important announcements.  

If you have any questions or comments, please contact Krissy Greenleaf at

~ Your SSIA Team

Continued Response to COVID-19

Over the course of the SSIA's COVID-19 crisis management, many of our members requested that we focus our efforts towards lobbying on behalf of our industry. At the beginning of June, we asked owners and operators of sport and social clubs to help bring awareness to our industry and its plight by reaching out to Congressman Max Rose and his co-sponsors regarding the Youth Sports & Working Families Act.

Although that bill ended up being too far along to make changes to include adult sports, our voice was heard on the Hill and the lobbyist who has guided the PLAY Sports Coalition, Terri Lakowski with Active Policy Solutions, reached out offering to help us.  The EC approved a two-month contract to work with Terri on the following initiatives:

  1. Legislative Education
    • Keeping SSIA informed of federal legislation that can provide relief and support for its members through:
      • Legislative tracking of bills
      • Providing a weekly summary of key policy issues (through APS Policy Pages)
      • Providing advice and analysis on legislation as appropriate for opportunities for activation
      • Hosting a members-only call at on July 7th to answer questions
  2. Advocacy Support
    1. As needed, serve as SSIA boots on the ground to advocate for federal relief legislation for SSIA members including:
      • Identifying key legislation with opportunities to advocate for inclusion of the SSIA membership such as:
      • Advancing SSIA’s agenda in meetings with Members of Congress
      • Supporting SSIA to develop talking points, sample emails, and meeting request letters to activate members for advocacy

We determined that the best use of our industry's resources was to help bring awareness to the RESTART Act and ask state senators and representatives to sign on as co-sponsors to the bill, which would create a new loan program like PPP, but base the loan calculation amount on gross receipts instead of payroll. It would also expand allowable expenses and how loan forgiveness is calculated (based on lost revenue).  Click HERE for the bill's summary and to view the list of industries across the US that are pushing for its inclusion.

After several weeks of outreach via email, social media, phone calls and rallies across multiple industries, the RESTART Act currently has 47 co-sponsors (24 democrats, 22 republicans and 1 independent).  Although the initial draft legislation does not currently include the RESTART Act, it includes some of its concepts by recognizing the need for long-term working capital loans and targeting the relief towards businesses that have suffered significant revenue loss.  For this reason, it is imperative that our industry continues to push lawmakers this week by:

  1. Placing the focus on senators not currently co-sponsoring the bill by emailing them and contacting them on social media.  Click HERE for a full list of senators and to see who has / has not signed on.  If they are located in your state, please contact them as a constituent.  Click HERE for instructions.
  2. Continuing to call our Key Target List.  Click HERE for talking points.  
  3. Asking your athletes to post short videos or photos of their favorite sport on social media, and:
    • Include #SaveSocialSports and #RestartAct
    • Tag senators and key targets who have not co-sponsored the bill
  4. Sign onto the CEO Small Business Letter being circulated to US leaders this week by Howard Shultz' (the former CEO of Starbucks) Emes Project by sending the following information to
    • Name
    • Title
    • Business Name
    • Business HQ city / state


Thank you everyone in our industry who took the time to complete the SSIA Industry Impact Survey!  It has been a helpful resource to reference in our public relations and lobbying efforts.  Thank you also to Robert Kinsler with United Fray for its easy-to-read design!  Please keep an eye out for a follow-up survey going out in August.  
Please note that the individual results were aggregated, and that the SSIA Staff are the only ones with access to individual results.  
As clubs were preparing to return to play, a number of SSIA members volunteered to create the SSIA COVID-19 Safety Guidelines.  Thank you so much to the following people for their efforts: 
Welcome FY20-21 Executive Committee
Despite COVID-19 delaying our elections this year, we are excited to welcome the Executive Committee for the FY20-21 term!  Thank you to all of the clubs that voted AND to everyone who ran in the EC Election. 
The new board met for their first monthly Conference Call on July 9th to determine officer and chair positions, and to start thinking about upcoming initiatives for this term, which will end in April 2021.

Brian Irving with
Chicago Sport & Social Club will continue serving as President this year, as the President serves a 2-year term and the remaining officer and chair positions are 1-year terms.  

Returning to their previous positions are:
EC newcomer, Lael Morgan with Ottawa Sport & Social Club, is assuming the Treasurer position; and Brooke Jreisat with Beach City Sports will serve as the Marketing Co-Chair.  Marvin Guelce with NJ Play Sports will also Co-Chair the Marketing Committee and the new Diversity Equity & Inclusion Chair position with Nikki Hartel from Chicago Sport & Social Club.  
SSIA Sponsors & Partners Pivot

As the needs of our industry have evolved during the pandemic, SSIA sponsors and partners have pivoted to help our members deal with various challenges. 

Qualify that players are healthy in real time with MobileLeagues TurboWaiver!  
  • Independent platform - Supports customers using LeagueLab, LeagueApps or any other league software
  • $20/month + $0.01 per waiver through August 31st (price increases to $29/month + $0.02 per waiver starting September 1st)
Check out the details, features and comparisons at Contact Chad Day with questions or to sign up for Turbo Waiver at
Long-time SSIA Partner, Jason Webb with Bell Anderson Insurance, has been a great resource for members as they've navigated insurance needs in a post-COVID world.  He has even been able to arrange for our members to report their participant numbers on monthly or quarterly bases so that clubs are only paying for what they need.  This is also helpful in the event of coronavirus spikes and / or shutdowns.  

SSIA members can check out the recording from our call with him on June 19th by clicking HERE.  Email for the password.  For more information, contact Jason at
Save Social Sports GoFundMe Campaign

Thank you so much to everyone who shared and contributed to the Save Social Sports GoFundMe campaign!  We ultimately raised $3,961, which the SSIA matched dollar for dollar, bringing our campaign total to $7,922.

With the funds, each SSIA member had the choice to apply their portion towards their own business expenses, credit for future membership dues or conference fees, or donating it back towards COVID-related initiatives.  

Fifteen members donated their portion back to the SSIA, which allowed us to begin our lobbying efforts with Active Policy Solutions.  We'd like to say a BIG THANK YOU to the following organizations:

  • Atlanta Sport & Social Club
  • Austin Sports & Social Club
  • Boston Ski + Sports Club
  • Players Sport & Social Group
  • SportsLink
  • United Fray
  • Nashville Sports Leagues
  • Volo City
  • Madison Sports & Social Club
  • Game On VT
  • SPSC Detroit
  • Circle City Athletics
  • Club Sport
  • HUB Sports Boston
Diversity Equity & Inclusion Committee
During the 2020 Conference, it was identified that more conversations and actions are needed around diversity, inclusivity & equity within the social sports industry. Post-conference, an #inclusion Slack channel was created and fostered healthy dialogue post-conference. In recent months, even more members have been asking SSIA to step up and help deliver more resources so we can collectively do better as an industry. 

On July 15th, the EC voted to approve the Diversity Equity & Inclusion Chair position on the board.  As a committee, the DEI Committee will seek to elevate and facilitate ongoing and continuing efforts to build a culture and environment of mutual respect. DEI will aim to set best practices, policies, shared resources, and a safe space to check blind spots as it relates to creating inclusive, equitable, and diverse messaging and activities for the social sports industry, members and participants. As an industry, we want to be leaders in inclusion, equity and diversity practices.  DEI will:
  • Collaborate with Executive, Marketing, Sponsorship and all other Committees with the objective to determine how best to operationalize DEI into all aspects of the organization
  • Provide formal and informal knowledge shares with members 
  • Set goals and encourage equitable practices for members and their businesses and their participants
Since forming, the committee sent out a survey and are working to identify how and where they will focus their efforts to have the most impact.  Next steps will include: 
  • Working to conduct surveys and host focus groups to better understand current needs
  • Analyze surveys and focus group data to structure a framework of short-term and long-term objectives 
  • There has been a lot of discussion and ideation that is already leading to positive action
  • Here is a link to the survey
  • Set up 4 knowledge share opportunities (one per quarter)
  • Host meetings 1 or 2 times per month depending on need
We'd like to say a big THANK YOU to the following members who have championed these efforts: If you would like to join the DEI Committee, please email Nikki Hartel at or Marvin Guelce at
Important Announcements
The EC voted to remove the Purchasing Chair Position on the board on July 21st.  The responsibilities of this role will now fall under the Executive Director.  

Join us for the first DEI Knowledge Share call on Friday, August 28th at 2pm EST.  This virtual event is open to SSIA members only.  Invitations will go out shortly.  
Thank you to our Partners
Thank you to our Gold Sponsors
Copyright © 2018 Sport & Social Industry Association
All rights reserved

Contact Us:
Galen Beers, Executive Director:
Krissy Greenleaf, Associate Director:

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