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Happy New Year!  

We hope that you and your organization have had a fantastic start to the 20's!  Our team has been busy preparing for the 10th Annual SSIA Conference in Cancun from February 18th-21st, which will be our most-attended conference outside of the US to date!  

As the SSIA wraps up its first decade in operation, we are grateful for all of the folks that have come together for the purpose of sharing knowledge, networking, saving money through purchasing programs and growing their businesses.  We also look forward to this year and beyond as we enter our second decade in operation.   

In this month's newsletter, we will share important announcements and reminders, introduce our newest SSIA member and sponsor, and share our monthly highlights. 

If you have any questions or comments, or would like to be considered for a future Highlight opportunity, please contact Krissy at

~ Your SSIA Team

2020 Conference Reminders
We are less than three weeks away from the start of the conference!  We have a great lineup including educational seminars, Cameron Herold as our keynote speaker, an entertaining Social Star Awards show, a super fun SSIA Challenge, and more!  Be sure to take care of the items listed below:
  1. If you are leading a seminar, please submit a brief description about your topic to Felix Goodson at  Please also send a bio and headshot to Galen Beers at by Tuesday, February 4th.  
  2. Sign up for seminars - Some of our seminars have limited space, so check out the agenda to decide which ones you'd like to attend.  You know what they say about those early birds!  Click HERE to sign up for your seminars.
  3. Bring a friend or spouse to attend SSIA receptions and dinners! The guest fee is $50/person and includes access to the Welcome Reception, Social Star Reception, Awards Ceremony, and the SSIA Challenge (as an audience member, not a participant).  Please note that this option is not available to SSIA Members, Partners, Sponsors or affiliated employees.  Click HERE to register your guest(s). 
  4. Sign up for the Friday Night Social - If you are staying Friday night, please join us for a sunset cruise!  Resort credits can be used towards this excursion so that the cost is only $37.50/person.  Email the hotel directly at and cc to reserve your spot.
  5. Click HERE to see the roster and connect with your Team Challenge teammates!
  6. Stay tuned for more details about the SSIA Conference App - That’s right, the SSIA is bringing back the conference app, which allows attendees to customize their schedules and manage almost everything related to the conference experience from a smart phone. 
Don’t forget, this event is only open to SSIA members, sponsors and partners. Please contact Krissy Greenleaf at if you are interested in membership or becoming a sponsor or partner.
Submit Your Annual Member Update

If you haven't submitted your Annual Member Update, please do so ASAP!  It is simple and should only take a few minutes to fill out. Keep in mind that this form asks about 2019 total stats and focuses on all the leagues, events and tournaments you offered (so be ready with basic reports on players/participants by sport/event for all leagues that ended in 2019). 

VERY IMPORTANT NOTE - if your business owns/operates multiple clubs and/or separate markets, you will need to complete separate forms for each. For those with many clubs/markets, there is a way to enter this information in a spreadsheet that we can share (email if you want to learn more about that). 

What will the update be used for?

  • Building a better understanding of the SSIA/Social Sports Industry 
  • Establishing the SSIA as the go-to destination for information, trends and statistics about the Social Sports Industry 
  • Creating valuable internal member benefits i.e. industry reports, trends, benchmarks and sponsorship opportunities 
  • Growing awareness and external member benefits such as industry articles and PR efforts 

Remember, this is a requirement for all members and each member needs to fill out one form for each club/market they operate.

Please click HERE to start your Annual Member Update and contact Galen Beers at with questions, thanks!

Welcome New Member & Sponsor
We are excited to welcome Tyler Pavlis, Alex Avinger, Don Mills and JT Chambers from Everplay Sport & Social Club back to the SSIA!  Founded in 2015, Everplay Sport & Social Club was created to bring together hundreds of 21 and up adults year-round to play, socialize, and have fun! They organize leagues and events in the Columbia, SC area.

Check them out at!

We are excited to announce our newest Gold Sponsor, OpenSports!

Thanks to the growing support among members like Heyday Athletic (the new Philly Sports Leagues) and Sons of Pitches FC, OpenSports is processing hundreds of thousands of orders for adult pickup games per year. It’s a new source of revenue for groups that often have otherwise unused fields and acts as an easy gateway to leagues for new players.

The OpenSports system is simple: your members join your group on OpenSports and every time you post an event, they can RSVP and pay in advance. OpenSports handles invitations, memberships, waivers, a multitude of discount options, and features a robust automatic waitlist and refund system so you don’t have to worry about no shows. Whether you want to run lunchtime games, maximize permits, or cross promote your products (leagues, tournaments, and pickups), OpenSports is a homerun!

Their co-founders Alicia and James have fun events planned for Cancun (like a morning running group if you are brave enough!) and are excited to meet all of our members!

If you have questions about launching pickup or to learn more about OpenSports, you can shoot a message to Alicia at

Monthly Highlights
Event Name: New Year's Eve Beach Party
Date: 12/31/2019
Location: The Catamaran Resort and Hotel, San Diego, CA
Cost: $99 - $169
Activities: Four ballrooms of entertainment (live DJs/music), VIP Boat cruise option, All-inclusive bar and food
Event Producers: VAVi Sport & Social and Maria Irene Events Production
Number of Participants: 1500

This month, Felix Goodson caught up with Ducote Contreras from VAVi Sport & Social to discuss the New Year's Eve Beach Party.  Click HERE to read the interview and learn more about the event! 

For any further questions or inquiries about events, contact  
On January 21st, Philadelphia Sports Leagues, along with the other leagues operating under their umbrella including Conshohocken Sports Leagues, Delaware Sports Leagues, Lehigh Valley Sports Leagues, New Jersey Sports
Leagues, and West Chester Sports Leagues, rebranded under one new moniker, HEYDAY ATHLETIC.

The company was founded in 1993 as Philadelphia Sport &  Social Club (PSSC) and conducted it’s business primarily on the Main Line. Its business has grown immensely since then and the organization now operates in three states across the Delaware Valley, providing high quality recreational sports leagues, tournaments, group fitness and social events for adults aged 18 to 60 plus. The growth prompted the change.

“We’ve simply outgrown our current business model of operating six separate brands, especially when it comes to marketing our business,” said Partner, Jason Cooper.  “Managing several separate websites, social media sites, and registration platforms is quite inefficient. The change brings a new and more “playful” brand. The rebrand also offered us the opportunity to bring more value to the 60,000+ players that participate each year.”

Cooper, along with partners Dan Feeney, Tim Horan, and Ryan Ward, tabbed Fishtown’s True Hand Society to create the new company name and overall rebrand. “We were searching for a new company vibe that welcomes adult athletes of every age and ability to get active and have fun,” said Cooper. “We believe True Hand nailed it with HEYDAY ATHLETIC!”

The organization’s offerings include leagues for basketball, bowling, broomball, cornhole, dodgeball, field hockey floor hockey, football, golf, handball, kickball, lacrosse, soccer, softball, tennis, ultimate frisbee, and volleyball. In addition, with more than 5,000 teams playing each year, the organization is one of the top five largest social sports companies in the United States.

Heyday Athletic employs 17 full-time employees and works with more than 200 referees and scorekeepers. Visit for more information. 
  1. In preparation for the conference, we will pick up the Coffee Chats again in March.  Keep any eye out for more information.  
Thank you to our Partners
Thank you to our Gold Sponsors
Copyright © 2018 Sport & Social Industry Association
All rights reserved

Contact Us:
Galen Beers, Executive Director:
Krissy Greenleaf, Associate Director:

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Sport & Social Industry Association · 809 Sea Turf Circle · Solana Beach, CA 92075 · USA

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