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Happy October!  

As the leaves turn to radiant reds, yellows and oranges and fall registrations transform into actual leagues for our members, we think about the exciting changes happening within our association.  Our Founder, Galen Beers, has moved into a new role as our Strategic Advisor, and Krissy Greenleaf has taken over as the Executive Director.  The recent website revamp is proving to be a smart investment, and the goal of this year's EC members to partner up on initiatives to keep them moving forward is making a huge difference in productivity and new idea generation.  As we continue to evolve, please guide us in how you want the SSIA to best serve you!

In this month's newsletter, we want to remind you to take advantage of our SSIA Partner and Sponsor offerings AND Early Bird Registration for the upcoming 2019 Conference, along with updating your member profile on the SSIA website and other important announcements.  We will also share conference-related information, welcome two new members and welcome back another, highlight a Platinum Sponsor, and give you the skinny on National Happy Hour Day, which is coming up on November 12th.  

If you have any questions or comments, or would like to be considered for a future Highlight opportunity, please contact Krissy at

~ Your SSIA Team

Notes From Your Executive Directors, Past and Present

It is my pleasure to announce the promotion of Krissy Greenleaf to Executive Director of the SSIA!  Krissy has been an outstanding Associate Director and has been working with me to transition into the Executive Director role over the past few months.  Since joining the SSIA as a member/owner in 2014, Krissy has shown that she can not only run a successful business but also lead this organization forward based on her work ethic and passion for the industry. Please join me in congratulating Krissy and supporting her as our new leader!

When we started this organization in 2010, I had no idea what it would look like in 8 years or how successful it would become… reality has blown away my expectations. We are not just a strong non-profit trade organization, we are a community (dare I say, family) of entrepreneurs trying to take what most outsiders think “must be a hobby” to a full blown industry where only the lucky ones get in and truly live/love what they do for a living. Thank you all so much for following your true north and for thinking big and bold about what the Social Sports Industry can become one day.

As for me, I’m galloping into the sunset. Just kidding!  My goal is to always be here to support and add value to this industry (or at least as long as you will have me). I will be staying on as a Strategic Advisor to the Executive Committee which will involve continuing to support the organization’s data, financial and growth initiatives. Thanks again for being a part of this special group, and for allowing Krissy and I to do what we love. We can’t wait to see everyone at the conference in St. Pete this February!

~ Galen Beers

"Wherever the fates lead us let us follow."  This  quote by the famous poet, Virgil, has really resonated with me both personally and professionally over the past few years.

When I started playing kickball with VAVi back in 2009, I never would have guessed that I'd be inspired to start my own SSC a few years later, which would lead me to joining the SSIA, which would lead to running for the EC, starting the Marketing Sub-Committee, selling my business to Club Sport, accepting the role as Associate Director, and now transitioning to Executive Director!

It's been wonderful working with so many of you over the 5 years that I have been involved with the SSIA, witnessing the evolution of your businesses and relationships with one another.  Isn't it crazy to think that each of us was new at one point and unsure of what we'd get out of our membership?  For me, it was initially the cost savings on insurance and shirts that hooked me.  The more I got involved, though, the more I realized that it was the relationships formed that were the most valuable to me.  This sentiment still rings true, as I wouldn't be in this position without having nurtured those relationships along the way.  To say that I am beyond thankful and honored to accept my new role is a HUGE understatement and I'm looking forward to continue working with Galen and the EC to serve you.  

As we move into this new season within the association's history, please ask yourself what your membership means to you and share that with me.  My ears are open and I'm excited to see what's next.  

~ Krissy Greenleaf

P.S. - I found it fitting to include this photo of me and my friends who I unexpectedly ran into while I was in Maui a few weeks' back.  These two met while playing in Kaboom, moved to San Diego in 2016, and were on their honeymoon!  Guess Virgil knew what he was talking about!  

2019 SSIA Conference Announcements

Registration for the 2019 SSIA Conference in St. Petersburg Florida from February 19th-22nd is OPEN!  
We have a great lineup of seminars, revamped Social Star Awards, an exciting SSIA Challenge, and more!  Sign up by midnight EST on November 1st to take advantage of the Early Bird Rate for your membership tier.  (Please note that all Sponsors and Partners fall under Tier 1 pricing.) 

Click HERE to register, book your room and check out the agenda.

We are excited to announce our keynote speaker!  Ron Tite is a Marketing, Branding and Creativity Expert who will speak on the idea that great brands and organizations are built on what you think, do and say. Click HERE to check out his bio.  Thank you to Kristi Herold for lining him up!

Nominations for the Social Star Awards will open soon!  Please keep an eye out for the announcement on Facebook, Slack and via email.  

For questions, please contact Krissy Greenleaf at

Policy Updates

The EC voted to remove the cap from the private Facebook and Slack forums during the EC Retreat in June.  To review the new policy, please log into the Locker Room and read over the updated Knowledge Share Guidelines provided in the Membership & Governance section.  

If you would like to add staff to Facebook and Slack, please email with the information below.  Now's a great time to also remove anyone who is no longer with your organization.

  • First and last name of person being added
  • Title
  • Work email address
  • Facebook email address

On October 29th, the EC voted to amend the payment procedure for membership renewals.  Renewal reminders will now be sent out 90 days prior to their due date, and will provide members the option to split their dues into three separate payments.  Please note that your membership renewal date will stay the same.
National Happy Hour Is Happening November 12th
Join us on Monday, November 12th this year as Sport and Social Clubs from all over celebrate National Happy Hour Day!  NHHD is a day that brings together friends, fun, and a few drinks - all while setting a new World Record. 

Best of all, it's easier, more fun, and something all clubs and member players can easily be a part of this year.  Click HERE for details on how to participate.  Contact Sa Dao with any questions at
Update Your Member Profile On SSIA.US
We are excited to announce that the new SSIA website is live!  Please check it out when you get the opportunity and email with your feedback.  

In order to have your Member Profile visible, please follow these step-by-step instructions.  Without completing this important step, your club will not be represented on the Member page.  
Take Advantage of SSIA Partner Programs 


Please join us in welcoming back Tanisha Johnson and Texas Sports & Social Club.  They are all about hanging out with friends, meeting new people, and staying active.  Their Social Sports are just one of the ways that they do this. They also offer tournaments and events in the Waco area!

Please welcome Jim Figlozzi with the Kickball League of Baltimore, where Baltimore comes to play!  They are Baltimore's oldest and largest co-ed adult kickball league.

Welcome to the SSIA, Court Sullivan and Chris Wedge of Sons of Pitches FC, Atlanta's largest intown soccer club.  They offer adult soccer leagues, pickup soccer games, rooftop soccer tournaments, and social soccer events for players and fans alike. They also partner with community schools and organizations to offer free soccer programs for youth players.
Sponsor Highlight

Click HERE to listen to the Q4 National Quarterly Call from 10/25.  Thank you to Nikki Hartel of Chicago Sport & Social Club for presenting the Knowledge Share topic, "Preparing A Proposal: Positioning Yourself For Success".

To share your events on the Social Sports Network Facebook page, click HERE.  

Use #PlaySocialSports to have your content featured in Social Sports Network posts on Facebook and Instagram.  
Thank you to our Partners
Thank you to our Platinum Sponsors
Thank you to our Gold Sponsors
Copyright © 2018 Sport & Social Industry Association
All rights reserved

Contact Us:
Galen Beers, Executive Director:
Krissy Greenleaf, Associate Director:

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Sport & Social Industry Association · 809 Sea Turf Circle · Solana Beach, CA 92075 · USA

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