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Happy June!  

From Toronto for the EC Retreat, to Texas to visit our Houston and Austin clubs, it has been one fun (and busy) end to the 2019 Fiscal Year!  Just as FY20 will be getting off to a strong start on July 1st, we hope that your summer leagues have done the same.

In this month's edition, we will highlight our Baden Partner Portal  and provide the link from their Lunch N Learn session on the 24th, share some important reminders regarding the upcoming 2020 Conference, July Lunch N Learn and National Quarterly Call, include some photos from our EC Retreat (a detailed overview of decisions made, votes passed and the SSIA's initiatives for Fiscal Year 2020 will be included in the July newsletter), and recruit for the Marketing and Events Sub-Committees.  The Member Highlight will cover our Austin and Houston clubs from Krissy's recent trip to Texas, and Felix Goodson will cover the Event of the Month as well. 

The SSIA's staff and Executive Committee are grateful for all of our members, sponsors and partners this year, and are excited to continue working with all of you to support you and your businesses AND move the industry forward.

If you have questions or comments, or would like to be highlighted in a future newsletter, please contact Krissy at

~ Your SSIA Team

Greetings from Toronto
We'd like to say a big Thank You to Kristi Herold, Brook McAlister and the rest of the team at the Sport & Social Group for hosting the EC Retreat from June 12th-14th and planning a fun and productive few days for us!  We just want to know how they managed to arrange for the Raptors to win the NBA Championship while we were all in town...
Center Photo: The EC met in the boardroom of the Coca-Cola Canada Bottling building for the Friday planning session.  
Clockwise from Top Left: Galen Beers, Felix Goodson of Vavi / CLUBWAKA and Marvin Guelce of Atlanta Sport & Social Club celebrating the Raptors win; Omid Rafiei of Houston Sports & Social Club, Nikki Hartel of Chicago Sport & Social Club and Ian Elston of Club Sport raising a glass; Felix Goodson, Ian Elston, Galen Beers, Omid Rafiei and Marvin Guelce displaying their artistic side; Marc Tucci of Austin Sports & Social Club enjoying dinner and drinks at Big Crow; it wouldn't be Canada without Ketchup Lays; enjoying a tour of the Roots Canada store (from top left) Robert Kinsler of United Fray, Brian Irving of Chicago Sport & Social Club, Kristi Herold of the Sport & Social Group (with her daughter Andie), Nikki Hartel, Louis Hodgetts of Game On VT, Krissy Greenleaf, Marvin Guelce, John Pantzer of Circle City Athletics, (from bottom left) Elyce Goody with Roots Canada, Lynn Clementi of Chicago Sport & Social Club, and Raymond Perkins of Roots Canada; the Toronto streets came alive after the Raptors win; waiting for our Ubers.  
$ave Using the Baden Portal 
Baden is proud to be the Official Ball of the SSIA.  As part of being the Official Ball, Baden has created a curated collection of Baden products specific to the SSIA, offering discounted prices and free shipping for orders over $100.  This partnership encourages members to get out and play!

SSIA pricing will only display if you are an SSIA member, have created an account with Baden, and are logged in.  To log in, click "Sign in" in the upper right hand at, enter your email address associated with the SSIA and enter your password.  

Please reach out to Krissy Greenleaf at to create an account.  For questions related to the Baden portal, or if you'd like to start designing your own custom balls, please contact  Angela Gow at  
Summer Lunch N Learn Schedule
Last year, we introduced the Lunch N Learn series, which are video chats with SSIA Partners and Platinum Sponsors.  The purpose of these sessions is to educate Industry Members and provide more value to our Partners and Sponsors, allowing them the opportunity to reach Industry Members who want to learn more about their products and services.  To view past sessions, visit the SSIA Locker Room!

Thank you to Angela Gow and Jeremy Will with Baden Sports for joining us for the June 2019 Lunch N Learn session, which covered the Baden portal and their new line of backyard games.  If you missed it, please check out the recorded session HERE.  

After the June Lunch N Learn, Keith Edmondson with Augusta Sports Leagues shared, "This Lunch N Learn was worth attending.  Working with a sales rep, they agreed to price match our kickballs.  I also ordered several basketballs, soccer balls and the deluxe croquet set to try them out.  Great experience working with Baden!"

Please save the dates for our remaining Summer 2019 sessions:

July 9th from 1-1:30pm EST: Ringer Sports App
Max Lubahn will talk about pricing leagues accurately to maximize profits AND share their new customizable ticketing, general admission and event tool that allows for charitable donations and attendee registration.  
August 14th from 1-1:30pm EST: Bell Anderson
Jason Webb will go over the Risk Management Guideline that is slated to be completed and shared in the Locker Room by the end of July.  Topics include alcohol, concussion and driver training, background checks, reporting injuries, accident medical claims, active shooter response and youth sports policies.  
Member Highlight
Krissy had the opportunity to visit with members in Houston and Austin on a recent trip to Texas to check out their different work spaces and discuss how being members of the SSIA has benefitted them.

Brandt Tillotson and Corey Johnston of Sportsmonkey split their office time between their main office located in Downtown Houston and a shared workspace at Headquarters in EaDo (East Downtown).  They also work from home one day a week.  According to Brandt, the greatest benefit they get from their SSIA membership is the knowledge sharing and networking that they enjoy at the annual SSIA Conference and the private Facebook group page.  They have also been included on several National Sponsor opportunities.
Like the guys at Sportsmonkey, John Favor and Joe Price of GUS Leagues in Houston split their time between working out of a shared workspace in Eado and from home.  John juggles his time between working as an attorney full-time and managing GUS, while Joe runs the day-to-day operations of the company full-time.  According to Joe, they save a lot of money each year on insurance through the SSIA's Partner Program with Bell Anderson Insurance.  
Omid and Andrea Rafiei and the rest of the Houston Sports & Social Club team operate out of an office located in the Westport Business Park.  They moved to their new space in October of 2018 and are enjoying both the large work and storage space that this location provides.  They plan to use some of the excess space for events or convert it into rentable shared work space in the future.  
Marc Tucci moved the Austin Sports & Social Club HQ a few years back to a small home that was previously converted into an office.  Their team alternates between working from home and having assigned office days.  Marc feels that after having joined the Executive Committee this year, his ability to pick up the phone and knowledge share with other members in the association has greatly increased.  

Thanks for taking the time to meet up, all!  It's always great to visit with our members!
Event of the Month
Event Name: Field Day Houston 
Date: June 8, 2019
Location: Oak Dad's Club Candlelight Park
Cost: Teams- $160-$320 Free Agent $35-$50
Event Producers: Houston Sports and Social Club
Number of Participants: 35 teams & 400 people all together
Contact: Ashleigh Yelovich, Events and Sponsorship Director

Q&A On Field Day Houston

How did your event go?  It was a huge success with the amount of teams that showed up and everyone had the time of their lives at the event. This event keeps growing year after year. More and more sponsors keep getting involved every year which adds to the overall vibe. Our staff of about 8 people do an incredible job of creating an experience that keeps it fun and exciting.

What were some of the highlights of the event?  A lot of people dressed up in costumes, people having fun at the axe throwing activity, obstacle races and all the other activities we had planned.

Any surprises that you can share that just happened at your event that turned into a success?  We had a last minute issue involving the score cards. We originally would give the score cards to players but we had to adjust last minute. In the new process we developed, we realized giving them to the refs was a better way of recording them. Moving forward this was something that turned out to be better for us and for the events in the future. We turned a challenge into a better opportunity!

If you could have one superpower to help you for the day of the event, what would it be and why?  First, I would like to read people's mind so I can anticipate any issues that might arise.  Second, would be the ability to control time so we can adjust and move things around to make the event run smoothly.

How would your rate your event on a 1-10 scale?  (10 being Superbowl level and 1 being a Frye Fest bust) I would rate it a seven or an eight. Excited that people were loving the event and emailing all of their positive thoughts about the field day. I saw that people enjoyed the axe throwing and saw the potential to get some leagues started because of the experience. A potential new client wants to help run the events at their location. New ideas mean big wins for our Sport and Social Club!

What are the plans for this event in the future?  I hope that the amount of teams will grow each year and reach the 100-team mark. Hopefully this can move to a bigger park in Houston called the Discovery Green Field. We would love the location because it is in the center of downtown and would be such an accomplishment for our company.

Planning an event can be stressful.  What are some ways you help your team de-stress and get motivated?  Pre-planning a week before with a deadline is crucial. All admin and logistical items need to be done and planned the Friday before, to make life easier. I like to put a lot pressure on myself to have the layout, script, and timeline done. Day of the show is all about how prepared and present you are. This is where I see myself as the leader and the person to talk to when an issue arises. Keeping a calming presence on the outside, even though my inside might feel different is key for me. People respond to energy and this is very important to a successful event.

Which social media platform do you prefer for event marketing? I currently use Facebook as the biggest marketing platform and would like to put more emphasis on Google ads in the years to come. Definitely believe Googles ads bring in the newbies. Little secret gem…shhhh.

If you could teach a college course on events and marketing, what would it be called?  I would call it “Firefighting and Babysitting 101.” The title speaks for itself.

What has been the biggest learning experience in your event life?  My biggest experience is with the constant people I am dealing with. Those relationships I form with the attendees and the vendors are key to making for a successful event. Hospitality is a big part of the job. You want to make people feel comfortable through trust and most importantly follow through on my end.

What three things describe you during event mode?  1) Focused/Locked in 2) Problem solver 3) Take care of business.

What song describes the mood of your event and leads you into the next one?  Bohemian Rhapsody by Queen- Like the song, the planning of the event starts off slow, then builds its way up, and gets more and more energy to where everyone is singing and having a good time together! Very similar to how I like my events to flow. Check out our next event: Splash Bash, July 27, 2019!

Thank you, Ashleigh, for your answers and sharing your experience. I am sure our readers will get a few gems out of this recap.

Readers, additional information about Field Day Houston is available HERE.  Please let me know if you found this Q&A helpful. Feedback and questions are always welcome. If you have an event you want highlighted or would like to see some other questions asked for future events please email  

Important Announcements

Felix Goodson, the SSIA Events Chair, is looking for two more people to join the Events Sub-Committee!  If you are interested in learning more about event planning, assisting with the planning of the 2020 SSIA Conference, or collaborating with the Marketing and Sponsorship Sub-Committees to discuss national event opportunities, please contact him at 

Omid Rafiei and Marvin Guelce, the SSIA Marketing Sub-Committee Co-Chairs, need a few more folks to get involved in the Marketing Sub-Committee.  If interested, please contact them at and  

The Conference Committee is building a list of potential seminar topics.  Please send your ideas to Kristi Herold at by July 22nd.  

Save the date:

  • The Q3 National Quarterly Call is scheduled for Thursday, July 25th from 3-4pm EST.  Keep an eye out for a calendar invite and Facebook event soon!
  • The 10th Annual SSIA Conference at the Hard Rock Cancun from February 18th-21st, 2020!  More details will be available soon!
Thank you to our Partners
Thank you to our Platinum Sponsors
Thank you to our Gold Sponsors
Thank you to our Silver Sponsors
Copyright © 2018 Sport & Social Industry Association
All rights reserved

Contact Us:
Galen Beers, Executive Director:
Krissy Greenleaf, Associate Director:

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