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Happy November!  

We hope that your Thanksgiving weekend was filled with great food and quality time spent with family and friends.  We are grateful for each and every one of our members and wish you all and your businesses a successful winter season!

In this month's newsletter, we want to remind you to register for the upcoming 2019 Conference and nominate your peers for the Social Star Awards, along with updating your member profile on the SSIA website, filling out the annual data questionnaire and announcing SportsLink's winners from their SSIA Fitness Challenge. We will also highlight a member and a sponsor.

If you have any questions or comments, or would like to be considered for a future Highlight opportunity, please contact Krissy at

~ Your SSIA Team

2019 SSIA Conference Announcements

Registration for the 2019 SSIA Conference in St. Petersburg Florida from February 19th-22nd is OPEN!  
We have a great lineup of seminars, revamped Social Star Awards, an exciting SSIA Challenge, and more!  

Click HERE to register, book your room and check out the agenda.  Our hotel block closes on Thursday, January 17th and is filling up quickly!

This year's keynote speaker is Ron Tite, a Marketing, Branding and Creativity Expert who will speak on the idea that great brands and organizations are built on what you think, do and say. Click HERE to check out his bio.  

For questions, please contact Krissy Greenleaf at

Nominate Your Peers For A Social Star Award

It's time to nominate your peers, your team, and even your office pets (just kidding!) for recognition in the 2019 Social Star Awards!

This year, the award categories that will be voted upon are:

1) Best Industry Collaboration - To include multi-club sponsorship programs, purchasing programs, events or other collaborations that may exist

2) Best Video Campaign - In-house i.e. produced by club employees that do not have a professional background in video production

3) Best Video Campaign - Professionally produced

4) Industry Impact Award - Given to the person(s) or organization(s) that has/have contributed the most to the industry in terms of knowledge share

5) Best Marketing Innovation - Social Media, experiential marketing, grass roots or other format

6) Philanthropy Award - Nominations from the general membership are welcome; however, this award will be determined by the EC

7) Product/Program Innovation - Given to the organization with the most innovative product, league or event offering

8) Legacy Award - For owners and staff that have served the Social Sports Industry for 10+ years (Benchmarks to be recognized every 5 years after Year 10)

9) Partner of the Year - Nominations from the general membership are welcome; however, this award will be determined by the EC

Click HERE to submit your nomination today...and don't forget, you are welcome to nominate your own club!

The deadline to submit your nomination(s) is midnight EST on January 7th. Membership voting will be held Jan 14th-23rd.

Email with questions.

Customer Service Champions Award Survey 

Our annual Champions Award provides an opportunity for your club to be recognized for outstanding customer service and for the industry to establish valuable industry benchmarks that members can use to improve their services.  

Similar to past years, this award category is self-nominated. Members will nominate themselves by sending out a personalized customer service survey developed by the Executive Committee's Social Star Committee to their customers from the SSIA's Survey Monkey account.

Krissy will set up the survey and provide you with a link to send the surveys to your customers. All participants in the Champions Award then receive detailed data from their specific survey. Each Member's detailed results are private while select unidentifiable scores and benchmarks will be shared with the larger membership and industry and used to determine awards recognition.

We'd like to say a big THANK YOU to Brian Irving of Chicago Sport & Social Club, Robert Kinsler of United Fray and John Pantzer of Circle City Athletics for their help in revamping the Champions Award this year!

Click HERE for details about how to participate and email Krissy at with any questions.  

It's Time To Complete Your Annual Member Update!

We are excited to launch the second Annual Member Update! This SSIA Member requirement will allow us to understand the basics about our members and to build bigger, better, more valuable member benefits in the future. Best news of all - it’s simple and should only take a few minutes to fill out. Keep in mind that this form asks about 2018 total stats and focuses on all the leagues, events and tournaments you offered (so be ready with basic reports on players/participants by sport/event for all leagues that ended in 2018). 

VERY IMPORTANT NOTE - if your business owns/operates multiple clubs and/or separate markets, you will need to complete separate forms for each. For those with many clubs/markets, there is a way to enter this information in a spreadsheet that we can share (email if you want to learn more about that). 

What will the update be used for?

  • Build a better understanding of the SSIA/Social Sports Industry 
  • Establish the SSIA as the go-to destination for information, trends and statistics about the Social Sports Industry 
  • Create/iterate valuable internal member benefits i.e. industry reports, trends benchmarks and sponsorship opportunities 
  • Grow awareness and external member benefits such as industry articles and PR efforts 

The deadline is Friday, December 14th (by midnight EST). Remember, this is a requirement for all members and each member needs to fill out one form for each club/market they operate.

Alright, time to get started... please click HERE to start your Annual Member Update.

If you have any questions, please contact Galen Beers at

Update Your Member Profile On SSIA.US
We are excited to announce that the new SSIA website is live!  Please check it out when you get the opportunity and email with your feedback.  

In order to have your Member Profile visible, please follow these step-by-step instructions.  Without completing this important step, your club will not be represented on the Member page.  
SSIA Fitness Challenge 2.0 Results

We'd like to say a HUGE THANK YOU to Christian Crute and his team at SportsLink for putting on the second SSIA Fitness Challenge of 2018!  
It all began last month, when they challenged everyone in the SSIA to a two-week sprint consisting of exercising, making healthier food choices, and promoting teamwork by placing participants with buddies from across the country.  

Congratulations to the top individual female and male point-getters, Jaime Filipek of Pittsburgh Sports League, and Cliff Thomas of Play In the Bay Sport & Social Club for crushing it!  A big Congrats also goes out to the top Buddy Champions, Cliff Thomas and Greg Mitrik of Pittsburgh Sports League!
Member Highlight
The Sport & Social Group teamed up with Sports & Laughs Productions, a team formed between actors and comedians from Toronto who play in Toronto Sport & Social Club's leagues, to create the web series, "Any Given Weeknight".  

"We created the content in order to support a great idea that was presented to us, for fun and a new experience, as well to have great original content for our members," said Kristi Herold, owner of the Sport & Social Group.  "We intentionally kept Toronto references out so other SSIA clubs may wish to enjoy sharing the content with their members.  I’m a big believer in trying new things when opportunity knocks.  Perhaps a legit TV show or more web series seasons will spin off this down the road."

“Any Given Weeknight” is the probably true story of a recreational basketball team that has nothing to lose, and nothing to win either. Filmed as a mockumentary, starring some of the funniest comedians around, this web series is “The Office” meets the Sport & Social Group.  Click HERE to watch the episodes.
Sponsor Highlight

Whether you have 8 teams a year or 800, LeagueLab is a proven solution that can handle it.  Contact the team at to see how they can help your club!
Thank you to our Partners
Thank you to our Platinum Sponsors
Thank you to our Gold Sponsors
Copyright © 2018 Sport & Social Industry Association
All rights reserved

Contact Us:
Galen Beers, Executive Director:
Krissy Greenleaf, Associate Director:

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Sport & Social Industry Association · 809 Sea Turf Circle · Solana Beach, CA 92075 · USA

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