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We were told from the get-go, "If you try to do this with email, you will fail."

That's what West Dallas leaders advised when we started discussing the possibility of community journalism for the neighborhood. People get their news from their phones, they told us. 

So in June, before we had an email newsletter — before we even had a website! — we started sending texts with community information to West Dallas and South Dallas residents' phones. We use a format called Subtext, and we have three different texting services: one for South Dallas residents, one for West Dallas residents in English, and one for West Dallas residents in Spanish.

We already have more than 130 text subscribers and we're actively working to grow that reach.
We send at least one and sometimes three or four texts a week. Via Subtext, neighbors can respond to us one-on-one, and we can text them back directly as well. When we recently asked for feedback (via text, of course), one longtime West Dallas employee told us:

"This feels like what journalism is supposed to be."

Please help us increase our reach to people who live and work in South Dallas and West Dallas! Any amount you give between now and Dec. 31 will be tripled (!!!), thanks to our partnership with NewsMatch, and would go directly to supporting community, civic and solutions journalism for and with these neighbors.
Executive director, Dallas Free Press

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6301 Gaston Avenue, Suite 850, Dallas, Texas, 75214

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Dallas Free Press · 6301 Gaston Ave Ste 850 · Dallas, TX 75214-3922 · USA

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