Member Newsletter of IABC India | May 2020
View this email in your browser

IABC India Newsletter
May 2020

Dear <<First Name>>,

Hope you’re all doing well and keeping safe amid the COVID-19 lockdown.

Welcome to this month’s edition of the IABC India Newsletter for Chapter members and communication professionals in India. After a hiatus, we are reviving our newsletter and hope you find it useful and interesting.

Thank you to those who joined us on the exclusive IABC-APAC video conference with Communications professionals in India, held last month. In this issue, we have captured the highlights from the discussion for those who missed it. We hope to hold another virtual meeting very soon.

Check out the top stories this month, read the top 10 blog posts by the IABC India community, don't miss the latest articles gleaned from the “Catalyst,” register for the upcoming webinars, and take full advantage of your other membership benefits.

To stay connected, we urge you to join our WhatsApp group by messaging me at +91 7799000792. If you would like to share your thoughts or articles here, please send them to Faezal Yunus.


Subhamoy Das

President, IABC India



India Professionals Meet IABC-APAC Regional Leaders over Zoom Video Conference

An enthusiastic participation from 20 communicators ensued engaging discussions and insightful exchange of thoughts and ideas on a range of topics in this video conference held on April 25, 2020. 
Special thanks to Zora Artis, IABC-APAC Chair & CEO, Artis Advisory;  Danielle Bond, SCMP and incoming Vice-Chair, International Executive Board, IABC, for sharing a presentation on The Privilege of Being an IABC Member — Why it's an Investment in your Career; and  Ashwani Singla, Vice President, IABC India, and CEO,, who spoke on The New Normal for PR & Corporate Communications in the COVID World.

The 90-minute virtual meeting concluded with an Open House and Q&A session, with an exchange of ideas by all participants — both IABC members and non-member communication professionals.

Indian Industry Leaders Prepare for Post-Covid-19 Era: CXO Survey

In his talk during the video conference on April 25, IABC India’s Ashwani Singla presented highlights from the Astrum CXO survey — Perceptions & Prescriptions: Inside the Mind of the CXO — that affirms post-COVID-19 India to emerge stronger in the mid-to-long term. He also mentioned that three-out-of-five CXOs surveyed by his firm will use this moment to ‘redefine business strategy’ without any plan of staff layoffs. Surprisingly, only one-out-of-ten had a well-prepared crisis plan — they see engaged employees, crisis preparedness, and strong corporate reputation critical to success in negotiating difficult times, according to the survey.

Your Articles and Points of View

Here are the top 10 LinkedIn Pulse Blogs written by the IABC India Community during the lockdown. Do read and leave your comments:
  1. 10 trends in a post-COVID-19 world by Aniisu Verghese
  2. Time for Communications to step up by Rajesh Joshi
  3. COVID-19 crisis lockdown—a large-scale, collective example of change management in our lives by Purba Mukherjee
  4. How Small Businesses are Responding to Shifting Consumer Behaviours by Subhamoy Das
  5. Building a new organisation culture by Rajesh Joshi
  6. Reflections of a sequestered human being by Aradhana Prabhu
  7. What will be the 'new normal'​? Who knows? by Rajesh Joshi
  8. Creative Response to the COVID-19 Crisis in Brand Marketing by Subhamoy Das
  9. An ode to my desk! by Sushmita Bandopadhyay
  10. Moving back home, for work by Rajesh Joshi

Dr (Col.) Rajeev Kumar named IABC Fellow 

We are thrilled to note that IABC India’s Dr (Col.) Rajeev Kumar, ABC, has received the prestigious IABC Fellow designation. It is the highest honor bestowed on an IABC member. Becoming a Fellow denotes a body of achievement by a communicator who has had a significant impact not only on their organization and IABC, but also on the communication profession at large. With Rajeev, only 98 of the world’s top leaders, including India’s Bish Mukherjee, ABC, have earned this superlative designation. IABC considers it to be a career achievement award for the industry. 

Rajeev, whom many of you personally know, is currently an independent strategic communication consultant (The Communicologist). His career spans four peaks — in the Indian Army as an Infantry Colonel; in academia as a Ph.D. in Organizational Communication (Fulbright Doctoral Fellow); Head of Learning and Development in the corporate world (Tata Group); and a Professor in a Business School (IIM-A).

The Fellows Award will be conferred on Rajeev along with five other global recipients during the 2020 IABC World Virtual Conference this June.

Member of the Month: Moushmi Balachandran

Meet Moushmi, IABC India’s newest member. A communications professional with 12 years of experience in internal and external communications across industries, such as Financial Services, Information Technology, and Real Estate, Moushmi’s credo is “building brands through impactful communication.” Her aim is to be an effective conversationalist and engage all kinds of audience with content that is minimal, influential, and impactful. She currently handles executive communications for a leading remittance and foreign exchange services provider, and is looking out for better opportunities to further her career. You may connect with her on LinkedIn.
Save 50% on international membership dues

If you missed last month's email from the international executive board (IEB) chair Victoria Dew, SCMP, IABC is trying to help our community during this uncertain time.

With many IABC members and professionals in our wider community whose financial situation has changed due to COVID-19, we’re offering relief to those who've lost their job, been furloughed, or lost income, and are due for renewal between now and June 30, 2020, or wish to join the organization as a new member. 
We are providing the following options:
  • A 50% discount on international dues for a one-year professional membership for any NEW professional member.
  • A 50% discount on international dues for a one-year professional membership renewal for any active professional member who is due to renew between now and June 30.
  • A one-month extension of membership, for active members who are due to renew between now and June 30.
Please email with questions about these options.

Upcoming IABC Webinars: May 2020

IABC offers free member-only webinars on the latest trends and best practices in communication. Join the live sessions or watch the session recordings at your convenience. Bookmark the Webinar’s page to stay up-to-date on the latest webinar offerings.

Doug Hohener's Keep on Marketing: Marketing During Uncertain Times
  • Date: May 27, 2020
  • Time: 11 a.m.–12 p.m. PDT / 2–3 p.m. EDT

#IABC20 Virtual World Conference Registrations Open

The annual premier conference for business communication professionals is going to be virtual, June 14–17, with more than 60 speakers from around the world (including a number from APAC). It will be interactive with networking lounges, access to the latest from our partners, and access to all the sessions from a full year. You will not miss out on any session and you can watch it all over at your leisure. Registrations open this week, so be sure to visit to register.
Online Communication Training that Matters

The IABC Academy provides online professional development for business communicators to help advance their careers and generate real business results for their organizations. Our online workshops offer in-depth learning to build critical skills and knowledge. Through live, on-demand, and self-paced workshops by leading experts in their fields, IABC Academy participants get exceptional instructions that support long-term problem-solving to enhance career growth, now and into the future.
Learn more and enroll in online courses
Renew: If your IABC Membership is up for renewal, click here to renew now.
Join: Encourage your team members/industry peers to become a member today.
IABC India
IABC India
Copyright © 2020 IABC India, All rights reserved.

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

Email Marketing Powered by Mailchimp