Hope you’re all doing well and keeping safe during the continuing global crisis.
Welcome to this month’s edition of the IABC India Newsletter for Chapter members and communication professionals in India. With just a couple of days left to go in June, if you’d like to join or renew your IABC membership, you can use the code STAYCONNECTED by June 30 to get a whopping 50 percent discount.
In this issue, we have a selection of articles, webcasts, and podcasts for you. Check out the top 10 articles and blog posts written by the IABC India community, meet our member of the month, register for our upcoming webinar, and take full advantage of your other membership benefits.
To stay connected and engaged, we urge you to join our WhatsApp Group by messaging me at +91 7799 000 792. If you would like to share your thoughts or articles here, please let us know on the WhatsApp group.
Subhamoy Das President, IABC India
(with Faezal Yunus, Executive Editor, IABC India)
IN THE SPOTLIGHT
A Data-driven Approach to Effective Communication on Social Media
Suchita Bali | June 25, 2020
Storytelling is essential to effective communication. Stories have the power to drive emotions, initiate meaningful connections, and relate to an audience. I, too, am a storyteller—the only difference is that my stories originate from data. In this article, I’ll share my approach to using social media data to extract the most meaningful insights for connecting with your audience.
Through my research and work experience in the field of social media, I have learned that success comes down to an alignment between communication goals, audience, and content. A fine-tuned alignment between these three elements can drive communication work to achieve its highest potential.
Meet Bhanu Prakash, IABC India’s newest member. With more than 13 years of experience working in a diverse set of geographies—the UK (HSBC), France (AXA), and America (Amazon)—Bhanu loves what he does as a business communicator, always exploring new ways to tell stories. His mother often remarked how good he was at “cooking stories to dodge troubles,” not realizing how he’d grow into becoming a MasterChef of storytelling. Even though his school/MBA college friends envied him, he feels lucky to have made his living by telling stories. His two daughters often wonder why their father is always watching videos, writing stories, listening to music and slides on his laptop—his wife cannot help but smile at their innocence. Say hello to Bhanu and connect with him on LinkedIn.
Our world is currently facing a crossroads with two related crises: the COVID-19 pandemic and the pervasive injustices faced by communities of color. This webinar dwells on how companies, organizations, and communities can strongly emerge from these two defining global crises. Moderated by Larry Kopp, with panelists Edward Davis, Richard Serino, Juliette Kayyem, Sheena Wright, and Lamell McMorris. Watch the video.
In this webinar, you’ll learn how to cultivate and communicate corporate innovation during unprecedented times; how to drive a company’s narrative with value-based initiatives such as ethical data use; and how to connect with empathy and partnership to solve new challenges that have rapidly emerged. Panelists: Lauren Dillard, Liz DeAngelis, Eric Sapp, and Rishabh Jain; Moderated by Daniella Harkins. Watch the video.
Organizations are realizing that Zoom and Slack aren’t enough to connect an all-remote workforce to the broader company. As social distancing continues, organizations must provide a source of truth for employees and keep everyone connected or risk confusion and disengagement. Presented by Jamie Yan and Jason Li. Watch the video.
Kate Macauley's podcast invited Fellows Jennifer Wah, Brad Whitworth, and Neil Griffiths to a roundtable discussion on the impact of Coronavirus. Can we start to make some predictions about how this global pandemic might impact business, leadership and, in turn, communications? Listen on Spotify.
In this episode, Jeff Pekar talks about how Willis Towers Watson won an IABC Gold Quill Award for launching a modern and competitive benefits-and-retirement program at Thomson Reuters (Canada). Also: The IABC Academy has launched a new online course on business reputation. Listen on Spotify.
In this episode, Gabrielle Dolan—the highly sought-after international keynote speaker and educator on real communication and business storytelling—is our guest. She recently won the inaugural IABC APAC Communicator of the Year Award in the Senior Communication Professional category. Listen on Spotify.
Online Communication Training that Matters
The IABC Academy provides online professional development for business communicators to help advance their careers and generate real business results for their organizations. Our online workshops offer in-depth learning to build critical skills and knowledge. Through live, on-demand, and self-paced workshops by leading experts in their fields, IABC Academy participants get exceptional instructions that support long-term problem-solving to enhance career growth, now and into the future.