Member Newsletter of IABC India | June 2020
View this email in your browser

IABC India Newsletter
June 2020

Dear <<First Name>>,

Hope you’re all doing well and keeping safe during the continuing global crisis.

Welcome to this month’s edition of the IABC India Newsletter for Chapter members and communication professionals in India. With just a couple of days left to go in June, if you’d like to join or renew your IABC membership, you can use the code STAYCONNECTED by June 30 to get a whopping 50 percent discount.

In this issue, we have a selection of articles, webcasts, and podcasts for you. Check out the top 10 articles and blog posts written by the IABC India community, meet our member of the month, register for our upcoming webinar, and take full advantage of your other membership benefits.

To stay connected and engaged, we urge you to join our WhatsApp Group by messaging me at +91 7799 000 792. If you would like to share your thoughts or articles here, please let us know on the WhatsApp group.


Subhamoy Das

President, IABC India

(with Faezal YunusExecutive Editor, IABC India)



A Data-driven Approach to Effective Communication on Social Media

Suchita Bali  |  June 25, 2020 

Storytelling is essential to effective communication. Stories have the power to drive emotions, initiate meaningful connections, and relate to an audience. I, too, am a storyteller—the only difference is that my stories originate from data. In this article, I’ll share my approach to using social media data to extract the most meaningful insights for connecting with your audience.

Through my research and work experience in the field of social media, I have learned that success comes down to an alignment between communication goals, audience, and content. A fine-tuned alignment between these three elements can drive communication work to achieve its highest potential.

Read the full article on

Your Articles and Points of View

Here are the top 10 articles and LinkedIn Pulse Blogs written by the IABC India Community during the lockdown. Do read and leave your comments:
  1. COVID-19: Is it the End or the Beginning of the New? by Yuvraj Mehta
  2. Can Effective Internal Communications Mitigate Crises? by Aniisu K Verghese
  3. Dealing with COVID-19 by Sneha Bhattacharjee
  4. Does adaptability help build your Personal Brand? by Aniisu K Verghese
  5. 32 Corona-Infected Words from the Covidictionary by Subhamoy Das
  6. How important is character building for Personal Branding? by Aniisu K Verghese
  7. Reputation: The Who is as important as The What by Rajesh Joshi
  8. How Can Internal Communicators Add More Value? by Aniisu K Verghese
  9. Dealing with #workathome by Sneha Bhattacharjee
  10. Does Personal Branding Help in Career Management? by Aniisu K Verghese

Member of the Month: Bhanu Prakash

Meet Bhanu Prakash, IABC India’s newest member. With more than 13 years of experience working in a diverse set of geographies—the UK (HSBC), France (AXA), and America (Amazon)—Bhanu loves what he does as a business communicator, always exploring new ways to tell stories. His mother often remarked how good he was at “cooking stories to dodge troubles,” not realizing how he’d grow into becoming a MasterChef of storytelling. Even though his school/MBA college friends envied him, he feels lucky to have made his living by telling stories. His two daughters often wonder why their father is always watching videos, writing stories, listening to music and slides on his laptop—his wife cannot help but smile at their innocence. Say hello to Bhanu and connect with him on LinkedIn.

Upcoming IABC Webinars: July 2020

IABC offers free member-only webinars on the latest trends and best practices in communication. Join the live sessions or watch the session recordings at your convenience. Bookmark the Webinar’s page to stay up-to-date on the latest webinar offerings.

How to Write During the Pandemic: Make Messages Compassionate, Confident and Clear

In this session, Ann Wylie will tell you how to write during the COVID-19 pandemic—or any other crisis.

  • Date: July 9, 2020
  • Time: 11 a.m.–12 p.m. PST / 2–3 p.m. EST
  • Free to IABC members

WATCH NOW: Top 3 IABC Webinar Recordings of June 2020


Effective Leadership During and After a Crisis: A Global Spotlight on COVID-19 & Racial Justice

Our world is currently facing a crossroads with two related crises: the COVID-19 pandemic and the pervasive injustices faced by communities of color. This webinar dwells on how companies, organizations, and communities can strongly emerge from these two defining global crises. Moderated by Larry Kopp, with panelists Edward Davis, Richard Serino, Juliette Kayyem, Sheena Wright, and Lamell McMorris. Watch the video.

Driving a Company’s Narrative with Values-Based Strategies During COVID-19

In this webinar, you’ll learn how to cultivate and communicate corporate innovation during unprecedented times; how to drive a company’s narrative with value-based initiatives such as ethical data use; and how to connect with empathy and partnership to solve new challenges that have rapidly emerged. Panelists: Lauren Dillard, Liz DeAngelis, Eric Sapp, and Rishabh Jain; Moderated by Daniella Harkins. Watch the video.

Introduction to the Modern Intranet in the Age of COVID-19

Organizations are realizing that Zoom and Slack aren’t enough to connect an all-remote workforce to the broader company. As social distancing continues, organizations must provide a source of truth for employees and keep everyone connected or risk confusion and disengagement. Presented by Jamie Yan and Jason Li. Watch the video.

LISTEN NOW: Latest IABC International Podcasts

What's next? IABC roundtable on the impact of Coronavirus

Kate Macauley's podcast invited Fellows Jennifer Wah, Brad Whitworth, and Neil Griffiths to a roundtable discussion on the impact of Coronavirus. Can we start to make some predictions about how this global pandemic might impact business, leadership and, in turn, communications? Listen on Spotify

Listen, strategize, collaborate, deliver, measure—a Gold Quill story

In this episode, Jeff Pekar talks about how Willis Towers Watson won an IABC Gold Quill Award for launching a modern and competitive benefits-and-retirement program at Thomson Reuters (Canada). Also: The IABC Academy has launched a new online course on business reputation. Listen on Spotify

Are you sitting comfortably? Then let me tell you a story…

In this episode, Gabrielle Dolan—the highly sought-after international keynote speaker and educator on real communication and business storytelling—is our guest. She recently won the inaugural IABC APAC Communicator of the Year Award in the Senior Communication Professional category. Listen on Spotify.

Online Communication Training that Matters

The IABC Academy provides online professional development for business communicators to help advance their careers and generate real business results for their organizations. Our online workshops offer in-depth learning to build critical skills and knowledge. Through live, on-demand, and self-paced workshops by leading experts in their fields, IABC Academy participants get exceptional instructions that support long-term problem-solving to enhance career growth, now and into the future.
Learn more and enroll in online courses
Renew: If your IABC Membership is up for renewal, click here to renew now.
Join: Encourage your team members/industry peers to become a member today.
IABC India
IABC India
Copyright © 2020 IABC India, All rights reserved.

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

Email Marketing Powered by Mailchimp