Member Newsletter of IABC India | February 2021
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IABC India Newsletter
February 2021

Dear <<First Name>>,

Welcome to the February 2021 edition of the IABC India newsletter—carefully curated for Chapter members and communication professionals in India.

Throughout last year, we learned to adapt and adjust to the seismic shifts brought upon by the pandemic, economic turmoil, and social changes. This year, let us show the world how communication can help ready us for a new dawn by redefining, reassuring, resolving, and rebuilding.

In this issue, we mainly focus on professional development, given how the CMP and SCMP certification exams for Indian candidates are on the horizon—end of February. Like every time, we have a selection of articles, videos, and training material for you. Check out the POVs and blogs written by the IABC India community; a dedicated section of scholarly content produced by Aniisu; meet our member of the month, swimming star Shaifali; listen to podcasts and watch webinar recordings, and take full advantage of your other membership benefits.

To stay connected and engaged, we urge you to join our WhatsApp Group by messaging me at +91 7799 000 792. If you would like to share your thoughts or articles here, please let us know on the WhatsApp group. And, finally, start referring today.


Subhamoy Das
President, IABC India

With Faezal Yunus 
Executive Editor


CMP and SCMP: India examination date announced

For the first time, IABC's Global Communication Certification Council (GCCC) examinations will be held in India, scheduled on Saturday, February 27, 2021, in Bangalore. For those seeking the Communication Management Professional (CMP®) or Strategic Communication Management Professional (SCMP®) certification, now is the time to apply as GCCC has officially announced the date and venue for examinations on its website.

More good news: We are delighted to give away two complimentary IABC 2020 Virtual World Conference recording packages from IABC’s LearnUpon store to the first two CMP/SCMP aspirants whose applications are approved by GCCC. If interested, feel free to contact us on our WhatsApp group.


Watch: IABC India webinar on Professional Certifications

IABC India conducted a special Zoom session on January 16, 2021, focused on advancing careers through GCCC certifications. IABC’s Sia Papageorgiou, FRSA, SCMP, Australia—known for her work in helping communication professionals amplify their impact and become trusted, strategic, and in-demand advisors— presented the rationale for applying to the CMP and SCMP examinations, providing useful information on the certification process and exam preparation. Kristy Christy, IABC APAC Chair, shared her experience of recently becoming SCMP certified, and Dr. (Col.) Rajeev Kumar, IABC Fellow, gave valuable tips and guidance to the aspirants. Moderated by Subhamoy Das, President, IABC India, there was a healthy exchange of questions and answers, with the IABC India members clarifying their doubts about the certifications. Access the recording of the session.


PRmoment on the ISO accreditation for CMP

PRmoment, the online magazine for the PR sector in India, recently published an article on the Global Communication Certification Council receiving international accreditation for its Communication Management Professional® (CMP) certification program. The accreditation from the American National Standards Institute (ANSI)—a century-old organization whose members include government agencies, companies, academic and international organizations—employs a rigorous, often years-long process, including written and on-site evaluations of compliance. IABC is now the only communications organization to receive accreditation under the specific ANSI/ISO17024 standard for practitioners. Read more.

Aniisu's corner

Starting this month, we’re dedicating a special section for the latest from Aniisu K. Verghese, IABC’s most prolific thought-leader on communication:

Shaifali P Gogia

Let’s welcome Shaifali P Gogia, our IABC India member of the month. She is a media and brand communications professional, with experience and expertise in handling corporate and business communications for a varied set of clienteles across the Technology, Construction/ Infra, Banking & Finance, Education, and Hospitality sectors. She currently works at SE2, a leader in the US life and annuities insurance technology and services industry, based in Gurugram. Besides being a communications strategist, she is a fiction writer and, in her own words, “a crazy connoisseur of anything outdoorsy.” No wonder, she has been a national-level swimmer and CrossFitter.
Connect with her on LinkedIn.

A view from a mountain top

by Dr. (Col.) Rajeev Kumar, ABC, IABC Fellow
There are many transferable skills one learns in the military besides being focused and determined to get the job done. We are very clear about our goals and objectives. Developing a shared and common understanding in the entire military machine about the intention and mission requires precise communication. To avoid distortion, adequate redundancy is built in the channels of communication. Situational awareness is important for all, which means knowing the big picture because that can help soldiers and employees adapt quickly to changing circumstances. Information networks allow dissemination as well as gathering information about ground realities, and obtaining continuous feedback to correct or modify on-going plans. Emerging communication needs are addressed instantly. Communication must be fast-moving in a well-connected network for decisions to be made on the basis of a shared context. Read the full article.

Articles, blogs, and linked posts

Featuring the most noteworthy POVs, articles, video interviews, and LinkedIn Pulse blogs recently written by IABC India WhatsApp group members. Also included are some noteworthy honorary recognitions. Do read and leave your comments:

Introducing PodCatalyst

In this episode, IABC IEB Chair Bonnie Caver joins IABC Executive Director Peter Finn to take a look back at the adventure that was 2020, and explore what’s next for IABC and the communication profession in 2021 and beyond.  

Upcoming IABC webinars: February 2021

IABC offers free member-only webinars on the latest trends and best practices in communication. Join the live sessions or watch the session recordings at your convenience. Bookmark the Webinar’s page to stay up-to-date on the latest webinar offerings. Here are this month's top webinars, open to IABC members as well as non-members:

Increasing Employee Engagement in 2021: 5 Opportunities to Succeed

Presented by Jeff Corbin and Peter Mallozi
February 11, 2021 | 11 a.m.–12 p.m. CST | IABC Members

Session takeaways:
  • How employee engagement was impacted in the U.S. and globally during 2020, as a result of the COVID-19 pandemic
  • What data says communication professionals should consider in 2021 to keep their “seat at the table”
  • The value of data and cloud-based employee communication applications in guiding the work of communicators
  • Industry-specific examples to ensure that employees remain engaged regardless of a crisis

IABC APAC mid-week Zoom drop-in
Meet PR and communication professionals from around the globe as we talk about our careers, discuss triumphs and challenges, and share updates from our corner of the globe. Bring a drink and brace yourself for the unexpected twists and turns of the conversation flow as you expand your network.

Open to all communication professionals, at no cost. REGISTER HERE and mark your calendar to join in every Wednesday, i.e., February 3, 10, 17, and 24, 2021, at 03:30 PM India time.
Learn more about these and other upcoming webinars
Renew: If your IABC Membership is up for renewal, click here to renew now.
Join: Encourage your team members/industry peers to become a member today.
IABC India
IABC India
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