Member Newsletter of IABC India | April 2021
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IABC India Newsletter
April 2021

Dear <<First Name>>,

Welcome to the April 2021 edition of the IABC India newsletter—curated with love for Chapter members and communication professionals in India.

This month, we’re announcing a mini-scholarship for those who would like to attend IABC CONVERGE, the mega-event in the latter part of this month. Read all about it and apply for the scholarship before April 7.

Till April 18, it’s Member Month at IABC. So far, we have welcomed four new members—Aanchal Shetty, Abanti Banik, Shamika Prabhu, and Supriyo Kar—who joined the India Chapter in March 2021. Get 20 percent off when you join or renew with the code IABC20. Also, a 25 percent discount is automatically applied to all group memberships during this time. So, start referring now.

In this issue, we look back at this year’s moment of glory when three of our members got certified as SCMPs. Read their trailblazing stories here. What are the trends shaping communicators in 2021? The IABC Trends Watch Task Force has the answers below. Check out your articles, videos, and POVs; top-10 articles and podcasts from the IABC Catalyst; and details about upcoming events and webinars.

To stay connected and engaged, we urge you to join our WhatsApp Group by messaging me at +91 7799 000 792. If you would like to share your thoughts or articles here, please let us know on the WhatsApp group.


Subhamoy Das
President, IABC India

With Faezal Yunus 
Executive Editor


CONVERGE 2021: Apply for a scholarship

You are invited to IABC CONVERGE, a two-day Virtual Conference from April 20 to 21 with a pre-conference welcome reception and networking event on April 12, 2021. It’s a convergence of three regions where we take the “I” in IABC to a new level. You’ll be exploring the future of communications with your peers from the Asia Pacific, Europe, Middle East, and Africa regions. Over the two half-days, you’ll get the global perspective on communication in 2021 (and beyond) from leaders in their field. What you won’t get, however, is wall-to-wall webinars. There’ll be plenty of time to connect, create, collaborate. Register now for ~ INR 1,400 only (if you’re an IABC member, but slightly more for non-members). Now you could also attend it for free!

Who can apply for a free ticket?

If you’re an IABC India member and are aspiring to take the CMP / SCMP examinations anytime during this year, you can apply for the IABC India Scholarships that cover the cost to attend the CONVERGE 2021 event. The two-day conference will not only help you network and acquire knowledge but will also provide you an opportunity to cover up to 10 hours of the training hours required to apply for the certification. HURRY! Seats are limited and the last date to apply is April 7 by 6 PM IST. Apply now!

Member Month continues through April

As you know, March was Member Month at IABC. Now, that has been extended to April as well. This time, we’re offering a 20 percent discount to all who join and renew before April 18. What’s more? You’ll also be entered into a raffle to win a 2021 all-access Academy Pass or the 2021 World Conference package. Five winners will be selected to win either the Academy or Conference package of their choice! So, take the next step in your career and get access to the people and insights you need to drive results. Refer, join or renew today to save 20 percent with code IABC20. Take action, now.

For any queries around referrals and renewals, contact the IABC India President.

IABC inducts India’s first triad of certified Strategic Communication Management Professionals

In its inaugural year in India, three Indian communication professionals have joined the global elite ranks of Strategic Communication Management Professional (SCMP). This achievement required the aspirants to undertake a rigorous certification program, which is conducted by the Global Communication Certification Council (GCCC), an initiative of the International Association of Business Communicators (IABC). The SCMP certification is designed to validate seasoned communications professionals around the world for their proficiencies in providing strategic communications advice and counseling to an organization’s leadership. Read the full story on

Congratulate the trio by commenting on their LinkedIn posts where they share their SCMP journey, expressing their feelings after being certified.

The future of communications: Six trends to watch

The IABC Trends Watch Task Force identifies key global trends that will have a direct impact on communicators and their organizations, now and into the future. The task force prepares reports, including both analysis and recommendations, on how these trends apply to IABC members in their work. IABC is pleased to share six key trends we see shaping communicators in 2021 and over the next few years. Some are a continuation or an evolution of cultural trends already in place, and others are brand new, such as the radical changes in the workplace due to COVID-19.

Download and dive into the full report, along with their sources, for more information.

Namita Soni Gagneja

Let’s welcome Namita—our member of the month, who joined IABC India in February 2021. Namita heads Brand & Marketing Communications at Tata Communications Payment Solutions Limited. She is a Business Communicator with specialization in Marketing, Brand Strategy, Internal Communications, PR & Content Marketing. Over the 18 years of her professional career, she has strived for excellence in defining and driving multiple marketing and challenging business-centric projects that significantly advanced the marketing goals for brands across Telecom, Insurance, Media, Automobile, and the Payments industries. What are her key strengths as a Marcom professional? In her own words: “I bring in a unique blend of strategic planning, creativity, and drive to curate business-centric Marketing programs to create value for the stakeholders I work for.”
Connect with her on LinkedIn.

Aniisu's corner

IABC India’s dedicated section featuring the latest content—videos, podcasts, articles, and online courses—from Aniisu K. Verghese, an award-winning internal communicator, author, speaker, trainer, and one of IABC’s most prolific thought leaders on communication:

It’s all about content

by Sukanya Chakraborty, SCMP
Content is a vital part of building a brand story. And while we’ve always known ‘CONTENT IS KING,’ perhaps in a cash-strapped world, this is truer than ever. People spend a significant amount of time, every day, glued to various screens scrolling through their mobile phones and laptops, in a nutshell, consuming content. But what exactly is content? Content is every communication you make. Content is the foundation for every communication you do with your audience—external and internal. This month's video is all about content.

Watch now.

Your articles and points of view

Featuring the most noteworthy POVs, articles, video interviews, and LinkedIn Pulse blogs recently written by IABC India WhatsApp group members. Also included are some noteworthy honorary recognitions. Do read and leave your comments:

IABC PodCatalyst now on Spotify

PodCatalyst is the official podcast of the International Association of Business Communicators. Here, communicators from across the world tell their stories. Like, subscribe, and follow PodCatalyst on your favorite podcast app. 

Listen to the latest episodes on Spotify.

Upcoming IABC webinars: April 2021

IABC offers free member-only webinars on the latest trends and best practices in communication. Join the live sessions or watch the session recordings at your convenience. Bookmark the Webinar’s page to stay up-to-date on the latest webinar offerings. 

Here are this month's top webinars, open to IABC members as well as non-members:
  • April 15, 2021
    “Who’s Listening?” Global Research Findings from Measurement to Meaning: Improving How We Listen to Our People
  • April 16, 2021
    Micro-Inequities: Managing Unconscious Bias
  • April 22, 2021
    Introduction to the Modern Intranet

Check out more details.
Learn more about these and other upcoming webinars

IABC APAC mid-week Zoom drop-in

Meet PR and communication professionals from around the globe as we talk about our careers, discuss triumphs and challenges, and share updates from our corner of the globe. Bring a drink and brace yourself for the unexpected twists and turns of the conversation flow as you expand your network.

Open to all communication professionals, at no cost. REGISTER HERE and mark your calendar to join in every Wednesday, i.e., April 7, 14, 21, and 282021, at 2:30 PM, India time.
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Renew: If your IABC Membership is up for renewal, click here to renew now.
Join: Encourage your team members/industry peers to become a member today.
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