Member Newsletter of IABC India | March 2021
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IABC India Newsletter
March 2021

Dear <<First Name>>,

Welcome to the March 2021 edition of the IABC India newsletter—carefully curated for Chapter members and communication professionals in India.

In this issue, read all about the first triad from India taking the SCMP exams, held for the first time in India—they have certainly raised the bar, flying off to new professional heights. And if you're still not inspired by our trailblazing triad and are holding yourself back from pursuing SCMP, read Kristy Christie's candid account on how she overcame the examination blues.

Organizations need great business communication professionals, who in turn need access to people and insights they can leverage to drive results. For decades, IABC has served as the home for professional development resources, and the network and connections needed to advance the careers of communication professionals. March is the Member Month at IABC. Refer others to avail of the IABC benefits. Or simply invest in yourself, gain access to a strong community, and upskill yourself with tailored professional development resources. Get 20 percent off when you join or renew this month—use the code IABC20.

Like every time, we have a selection of articles, videos, and training material for you. Check out the POVs and blogs written by the IABC India community; welcome our newest chapter member, Aruna Balkrishna Singh; listen to podcasts and watch webinar recordings, and take full advantage of your other membership benefits.

To stay connected and engaged, we urge you to join our WhatsApp Group by messaging me at +91 7799 000 792. If you would like to share your thoughts or articles here, please let us know on the WhatsApp group.


Subhamoy Das
President, IABC India

With Faezal Yunus 
Executive Editor


A triad of India members takes their SCMP exams in Bangalore

This year’s first IABC Global Communication Certification Council (GCCC) examinations were held in India on Saturday, February 27, 2021—for the first time in India, at Bangalore. Piyali Dasgupta, Sukanya Chakraborty, and Sunita Venugopal took the Strategic Communication Management Professional (SCMP®) certification exams under the proctorship of Aniisu Verghese in the Garden City.

Drum rolls: Chapter members who pass the CMP/SCMP will be featured by IABC APAC in an exclusive interview, and their profiles will be amplified through social media posts across the global communication professionals’ fraternity.

Watch out for the next exam dates: IABC India plans to hold its next set of GCCC exams in April–May 2021 across major metro cities, including Delhi NCR, Mumbai, Bangalore, and Hyderabad. Anyone who wishes to appear for these global communication certification examinations can now do so by contacting the IABC India President and expressing their interest while indicating their preferred date and city, at least 45 days in advance.

March is IABC Member Month: Join or renew at a discount

March is the Member Month at IABC. It is all about you, our valued IABC community. Join us for #IABCMemberMonth as we celebrate a network of dedicated communication professionals who turn to IABC for connections and insights. This time, we’re offering a 20 percent discount on international dues to all who join and renew from March 1–April 18, 2021. What’s more, you’ll also be entered into a raffle to win a 2021 All-Access Academy Pass or 2021 World Conference package. Five winners will be selected to win either the Academy or Conference package, per their choice. So, take the next step in your career and get access to the people and insights you need to drive results. Join or renew today to save 20 percent—use the code IABC20. Take action, now.

For any queries around referrals and renewals, contact the IABC India President.

Aruna Balkrishna Singh

Let’s welcome Aruna—our member of the month, who joined IABC India in January 2021. She is a PR practitioner, a digital marketer, a brand strategist, a content creator, and a storyteller. She has a keen interest in how to create, develop, and narrate effective stories based on an in-depth understanding of human complexities and behavior, and how brands can leverage this to create memorable stories of their own through content, engagement, and authority. In her own words, “I have been a writer for several years now and have experimented with content across PR, television, social mediums, and graphic novels. And each time, the power of a story well told, simply amazes me. I strive for that perfect story, be it as a media pitch to garner visibility in print media or a documentary on Netflix, as comics and graphic novels, or sketch notes and whiteboard videos—the medium doesn't matter, the matter always does!” Aruna is a prolific writer and has authored several books for children (check out her Amazon profile). Connect with her on LinkedIn.

Aniisu's corner

IABC India’s dedicated section featuring the latest content—videos, podcasts, articles, and online courses—from Aniisu K. Verghese, an award-winning internal communicator, author, speaker, trainer, and one of IABC’s most prolific thought leaders on communication:

What held me back from pursuing the SCMP

by Kristy Christie, SCMP
It came down to fear, really. First, it was fear of the unknown. Followed by the fear of failure. Then, of course, the fear of embarrassment. Those were the three big reasons that held me back from the SCMP for months and month.

By the grace of God, I passed the exam. The moment I got my results was unexpectedly bittersweet—on one hand, I was glad (really glad) that I didn’t have to prepare for a re-sit. On the other hand, I wondered that, if I tried to reassure the next person like me (who is convinced that they may not pass), that it is a journey and it’s okay to fail, it may come across a little hollow.

What was unexpectedly great about this process? Read the full article.

Articles, blogs, and LinkedIn posts

Featuring the most noteworthy POVs, articles, video interviews, and LinkedIn Pulse blogs recently written by IABC India WhatsApp group members. Also included are some noteworthy honorary recognitions. Do read and leave your comments:

IABC PodCatalyst now on Spotify

PodCatalyst is the official podcast of the International Association of Business Communicators. Here, communicators from across the world tell their stories. Like, subscribe, and follow PodCatalyst on your favorite podcast app. It’s produced by IABC Headquarters and hosted by the IABC Executive Director, Peter Finn.

Listen to the latest episodes on Spotify.

Upcoming IABC webinars: March 2021

IABC offers free member-only webinars on the latest trends and best practices in communication. Join the live sessions or watch the session recordings at your convenience. Bookmark the Webinar’s page to stay up-to-date on the latest webinar offerings. 

Here are this month's top webinars, open to IABC members as well as non-members:
  • March 4, 2021:
    Creating employee connections in 2021: Opportunities to succeed
  • March 11, 2021:
    State of the sector 2021
  • March 23, 2021:
    Virtual media briefings: The press conference is reborn

Check out more details here.

IABC APAC mid-week Zoom drop-in

Meet PR and communication professionals from around the globe as we talk about our careers, discuss triumphs and challenges, and share updates from our corner of the globe. Bring a drink and brace yourself for the unexpected twists and turns of the conversation flow as you expand your network.

Open to all communication professionals, at no cost. REGISTER HERE and mark your calendar to join in every Wednesday, i.e., March 3, 10, 17, 24, and 312021, at 03:30 PM, India time.
Learn more about these and other upcoming webinars
Renew: If your IABC Membership is up for renewal, click here to renew now.
Join: Encourage your team members/industry peers to become a member today.
IABC India
IABC India
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