Member Newsletter of IABC India | October 2020
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IABC India Newsletter
October 2020

Dear <<First Name>>,

Welcome to the October edition of the IABC India Newsletter for Chapter members and communication professionals in India.

This month’s newsletter brings good news for those seeking professional communication certifications, namely CMP and SCMP, from the Global Communication Certification Council (GCCC). Go add these new feathers in your cap—learn all about the IABC Gift of Excellence Grant that you can avail to pursue these certifications as a valued IABC member. And talking about feathers, the Gold Quill Awards are up for accepting submissions; learn all about the 5-step process to submitting your award-winning campaigns.

Like every time, this issue brings you interesting articles, blogs and PoVs by the IABC India community, and links to some enlightening training material. Welcome our three new members who joined the India Chapter in this member month: Priya Shirali, Shreya Mariyanka, and Devlina Bose. Register for our November webinars, and take full advantage of your other membership benefits.

To stay connected and engaged, we urge you to join our WhatsApp Group by messaging me at +91 7799 000 792. If you would like to share your thoughts or articles here, please let us know on the WhatsApp group.

NB: The member month of October saw a record number of new memberships in our India chapter. Let the momentum continue into the month of November.


Subhamoy Das
President, IABC India

With Faezal Yunus 
Executive Editor



Want to apply for CMP/SCMP certification? The IABC Grant can help

Yes! As an IABC member, you can apply for the 2020-2021 ‘Gift of Excellence’ grant, which provides scholarships to members in financial need seeking their Communication Management Professional (CMP®) or Strategic Communication Management Professional (SCMP®) certification through the Global Communication Certification Council (GCCC). Additional weight will be given to IABC members who live in an area significantly impacted by a natural disaster or those whose roles have been affected due to COVID-19. Applications are due by December 14, 2020.

Read more and apply.

From mentors to business partners: The story of Priya and Advita

When IABC members join forces, great things can happen — and the story of Priya Bates and Advita Patel, co-founders of A Leader Like Me, takes that to a whole new level. Read Priya recount how her connection with Advita went from an informal mentorship to a fully-formed business that fosters a dynamic, dedicated support network for women of color. Today, A Leader Like Me is focused on people of color who identify as women. In the future, they hope to add more diverse communities to the mix. The opportunity to drive real change in diversity, inclusion, equity, and belonging has never been stronger.

Read the full story.

It's never too early to start planning your Gold Quill submission

There is no better time than now to start your submission for the 2021 Gold Quill Awards. And with our updated, very simple five-step process, what's keeping you from starting your submission today? Here is all you have to do:
  1. Determine the communication programs and tools you will enter and choose the appropriate division and category
  2. Gather the necessary submission information
  3. Prepare the work plan
  4. Prepare your work sample
  5. Complete the entry form, upload your documents and pay the applicable entry fee
See, it's that easy! But, if you have any questions along the way, you can always email us at

Learn more about the 5-step submission process

Survey: What internal communication trends are here to stay?

The IABC Foundation has partnered with Gatehouse to support the development of the 2021 State of the Sector report. This report builds on responses from thousands of professionals around the world, providing the definitive global view of the internal communication landscape. And, this year, it feels even more important to understand how 2020 has changed the way organizations engage with their people. We’re proud to support the research—so we’d like to ask you to take 15 minutes out of your busy day to complete this survey. Thank you!

Take the survey

Your articles and points of view

Featuring the most noteworthy POVs, articles, video interviews, and LinkedIn Pulse blogs recently written by IABC India members. Do read and leave your comments:
  1. Tyranny of the transmutating evil by Deep Ghatak
  2. Just don’t do it: Are woke campaigns ‘lazy’ marketing strategy? by Prateek Chatterjee
  3. Communicating with the evolving, post-COVID traveller by Sukanya Chakraborty
  4. Does internal communications enhance belongingness? Video interview with Samir Dhond of Ittiam Systems by Aniisu K Verghese
  5. Five mistakes best avoided while engaging corporate communications teams by Aniisu K Verghese
  6. Communications is a team sport: Involving employees as partners and brand advocates by Aniisu K Verghese

Member of the month: Priya Shirali

One of our newest IABC India members who joined the Chapter this member month, Priya is the Head of Strategic Communication at the Confederation of Indian Industries (CII), based in Gurugram. Her latest communication assignment is for the CII Foundation and CII-India Business and Disability Network (CII-IBDN), which also covers projects under CII’s Disaster Management Initiatives. She holds a B.A. honors degree from Lady Shri Ram College for Women, and an M.A. in English Literature from Delhi University. In 2019, Priya also completed her Executive Programme in Strategic Digital Marketing from the University of Cambridge. Follow her on LinkedIn.

Upcoming IABC webinars: November 2020

Improve your productivity and communication skills in these upcoming webinars

IABC offers free member-only webinars on the latest trends and best practices in communication. Join the live sessions or watch the session recordings at your convenience. Bookmark the Webinar’s page to stay up-to-date on the latest webinar offerings.

Here are November's key webinars, open to all IABC members and communication professionals:

Storytelling accelerates your message

November 5, 2020 | 12 – 1 p.m. CST | IABC Members

The only thing that really matters when engaging with an audience is making them feel something. Storytelling, at its core, is how humans communicate. In business, telling a personal story to make a point is the most compelling way to deliver your message. In this high-energy, hands-on workshop by Marilyn Barefoot, guests will learn and apply storytelling skills that will teach them:
  • how to engage and connect with the audience through well-told stories
  • the fine art and science of story structure, and
  • when and how to use stories effectively
Register now

Engaging employees and aligning internal communications with IT

November 10, 2020 | 1 – 2 p.m. CST | IABC Members

For an intranet to succeed, content needs to be well-organized, well-structured, and connect employees across the organization. Learn how Flexcare Medical Staffing, a nationwide leader in travel nursing and allied staffing services for top healthcare facilities, developed an intranet content management strategy to engage and align their workforce. Join Shannon Quignon, Business Systems Analyst, as she shares how Flexcare was able to successfully launch “FlexNet,” the organization’s first intranet platform backed by Simpplr, shaping how the organization interacts with employees and manages their content system.

Register now

IABC APAC mid-week Zoom drop-in
Meet PR and communication professionals from around the globe as we talk about our careers, discuss triumphs and challenges, and share updates from our corner of the globe. Bring a drink and brace yourself for the unexpected twists and turns of the conversation flow as you expand your network. Open to all communication professionals, at no cost. REGISTER HERE and mark your calendar to join in every Wednesday, i.e., November 4, 11, 18, and 25, 2020, at 03:30 PM India time.
Learn more about these and other upcoming webinars
Renew: If your IABC Membership is up for renewal, click here to renew now.
Join: Encourage your team members/industry peers to become a member today.
IABC India
IABC India
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