Member Newsletter of IABC India | September 2020
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IABC India Newsletter
September 2020

Dear <<First Name>>,

Welcome to the September edition of the IABC India newsletter for chapter members and communication professionals in India. 

October is Member Month @IABC—providing you the resources, community, and connections to succeed at every stage in your career. If you are a communication professional, this is the membership you need to navigate the new normal. Know more about the member month offers in the ‘Spotlight’ section.

Looking for connections? Your IABC membership gives you a platform to connect with like-minded professionals in India, across Asia, and around the world. Looking for inspiration? Get inspired by award-winning communication campaigns around the world and showcase your work, too. Want to take your career to the next level? Your IABC membership allows you to learn from the best through professional webinars, and build credibility through world-class certifications.

In this issue, like every time, we have a selection of articles, videos, and training material for you. Check out the POVs and blog posts written by the IABC India community; meet Kaizin, our member of the month; register for our October webinars; and take full advantage of your other membership benefits.

To stay connected and engaged, we urge you to join our WhatsApp Group by messaging me at +91 7799 000 792. If you would like to share your thoughts or articles here, please let us know on the WhatsApp group. Let's have a great Member Month!


Subhamoy Das

President, IABC India

With Faezal Yunus 
Executive Editor



Get Ready for October Member Month!

The 2020 October Member Month campaign is focused on the organization’s 50th anniversary and the challenges brought upon by 2020. We're excited to extend a 25% discount to all members and professionals in India in October. Remember: The code IABC50 will work for both NEW and RENEWING members. Learn more.

IABC50 for Group Memberships

There’s no better time for your organization to avail of a group discount than this October. A 25% discount is automatically applied to all group members in October. In addition, all new and renewing groups will receive complimentary access to one of our 2020 Virtual World Conference recording packages, valued at $200.

VIDEO: All You Wanted to Know About Professional Certifications from IABC

Communication professionals can now have their skills acknowledged with a global certification. Experienced practitioners can apply for recognition as a Communication Management Professional (CMP) or Strategic Communication Management Professional (SCMP). IABC’s Sia Papageorgiou, FRSA, SCMP, shares how she gained certification and how it can make a difference to your career.

Watch the webinar recording | Learn More About IABC’s Certification program

Make Continuous Self-disruption Your Brand’s New Normal

By Anshuman Kumar
Head - Global Brand & Corporate Communications at Intuit

As communicators of your brand, how can you form a strategy to stand out amid the clutter and engage with your audience in a way that resonates and inspires them, incites behavioral changes, and ultimately drives them to take action?

From my experience as a communications leader, I’ve come to see that establishing trust is at the heart of making the kinds of connections that lead to meaningful engagement—whether with customers or among employees. Read the full article.

Internal Communications and Empowered Workforce: Aniisu in Conversation with IABC’s Sukanya

IABC India’s Aniisu Varghese recently interviewed Sukanya Chakraborty of VFS Global for Intraskope, his website on internal communications and empowerment. A firm believer in collaboration and stakeholder involvement, Sukanya addresses the need for internal communications to play a larger role in getting employees on the same page, getting the most from leadership communication, and creating an inclusive culture at the workplace. Her advice for aspiring communicators includes being available and approachable, being open to ideas, and tapping your potential while engaging with internal communications.

Your Articles and Points of View

Here are the top 10 articles and LinkedIn Pulse Blogs written by the IABC India Community during the lockdown. Do read and leave your comments:
  1. Changing perceptions and transforming outcomes: L&T acquisition of Mindtree by Yuvraj Mehta
  2. How to maximize agency value in corporate communications by Deep Ghatak
  3. Employability is one of the key reasons why personal branding is so crucial (Business World) by Aniisu K Verghese
  4. The 6Ps of personal branding during COVID-19 (Business World) by Aniisu K Verghese
  5. 6 ways to give constructive 360-degree performance feedback by Aniisu K Verghese
  6. Challenges and opportunities for CSR and sustainability practitioners by Aniisu K Verghese
  7. Does internal communications create a healthy organization? Ritwik Borthakur of Mastercard shares how by Aniisu K Verghese
  8. How much value can you unlock from your personal brand? Ramesh Thomas shares his insights by Aniisu K Verghese

Member of the Month: Kaizin Sadri

Our member of the month prefers to be introduced as a fellow business communicator named after a Japanese philosophy. Meet Kaizin, who aspired to be a Communications Specialist after an insightful internship at Godrej Industries. Kaizin holds a Master’s degree in Corporate Communications and Public Relations from the University of Leeds, UK, where she first began her IABC journey. During her course, she was mentored by former IABC UK Chair, Casilda Malagon. In India, Kaizin has worked with several global companies such as MUFG Bank, GoPro, Corning Inc., to establish local brand presence whilst working at FleishmanHillard. Kaizin has also been recognized at Cannes, Sabre South Asia, Spikes Asia, as a PRO for her work on a social awareness campaign. She then went on to work with Eureka Forbes to devise communications for internal and external stakeholders. She believes the key to her success lies in making a “Kai Zen” change in her life every now and then. Follow her on LinkedIn.

The best of the latest articles from the IABC magazine you mustn't miss  

Upcoming IABC Webinars: October 2020

IABC offers free member-only webinars on the latest trends and best practices in communication. Join the live sessions or watch the session recordings at your convenience. Bookmark the Webinar’s page to stay up-to-date on the latest webinar offerings.

Here are October's top-5 webinars open to all communication professionals:

IABC APAC mid-week Zoom drop-in
Meet PR and communication professionals from around the globe as we talk about our careers, discuss triumphs and challenges, and share updates from our corner of the globe. Bring a drink and brace yourself for the unexpected twists and turns of the conversation flow as you expand your network. Open to all communication professionals, at no cost. REGISTER HERE and mark your calendar to join in every Wednesday, i.e., October 7, 14, 21, 2020 at 03:30 PM India time.
Learn more about these and other upcoming webinars
Renew: If your IABC Membership is up for renewal, click here to renew now.
Join: Encourage your team members/industry peers to become a member today.
IABC India
IABC India
Copyright © 2020 IABC India, All rights reserved.

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