"In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing", filtering the very few factors that matter from an overwhelming number of variables."
Why this book is worth reading: I will confess that Malcolm Gladwell is one of my favorite authors. Tipping Point is a classic that I reference and refer to on a regular basis. After 6 years training to be a psychologist, psychological studies hold a special place in my heart. I enjoy Gladwell's books because he not only writes about the study, but explains the meaning AND how it applies to our world.
blink is no exception. This is an incredibly interesting book, looking at our unseen biases and how we can tap into small observable factors to make quick reliable decisions.