AdNovum AdBytes – July 2019

AdBytes – connecting with our community

Radio, tax returns, wallets – digitization stops at nothing. Even our identity is digitized today. And this at a time when cyber-attacks are making headlines every day. Some people are wondering if we wouldn’t have been better off with our passport and savings book.

Remarkably, although younger users in particular are quite happy to share information on social media, they want more security when it comes to bank transactions, just like the older generations. And the physical channel is seen as more secure than the digital one. When it comes to cash or card payments, it seems clear: If I’ve got something in my hand, I’m on the safe side. As if! If the money’s lost, it rarely comes back. A plastic card can at least be locked with a call to the provider. Whereas users can lock a digital token themselves on their cell phones. Safeguarding privacy is another challenge. How can we reconcile privacy, security and user-friendliness? Find out in our current issue on Digital Identities.

Digital identities – easily used, hardly protected

Digital identities are part of our everyday lives today. AdNovum has surveyed users in Switzerland, Singapore, Vietnam, Hungary, Portugal and Germany on the use of their digital identities.

Digital security – identification is not restricted to login

When it comes to creating Internet and security standards, banks can contribute a wealth of experience. UBS distinguishes itself as a bank with a digital security concept that identifies users not just once but continuously, says Stefan Brunner, Head of Digital Banking at UBS.

The road to digital identity

The identity card has become the log-in. If companies want to switch to digital identities, they need both a broadly-based and highly-specialized level of expertise, as the requirements are many and varied.

Digital identities & CIAM – a ground-breaking duo

A digital identity is becoming a must-have for an increasing number of services. For service providers, this means managing a balancing act between security and usability.