Medicine has always had a golden goose. Back in the 80’s and 90’s cardiovascular medicine was medicine’s golden goose. Eventually, through improved pharmacology and technical innovations, this golden goose was replaced by diabetes. As with cardiovascular medicine, pharmacology and technology are whittling away at diabetic profits. Dialysis has maintained it stance not increasing in numbers and technological advancements not making leaps and bounds. However, the dark horse who appears to be leading the pack today is cancer. The number of Americans participating in cancer medicine, diagnostics, pharmaceuticals, surgical and radiotherapy appear to be expanding without limits. Everyday Americans are brainwashed into thinking that it is perfectly correct, normal and healthy to take medications, whose side effects cause cancer or worse. Regrettably, direct marketing to the American general public has over the years resulted in the acceptance that disease is a normal expectation. However, whereas disease is part of living, the belief that the body’s immune system can rectify the malady is suppressed. The perception proposed by pharmaceutical marketing is that once with a disease, you will always have it.  Additionally, the pharmaceutical marketing objective is the acceptance by the American society that medicine is only able to manage the malady, i.e. do not expect a cure. Finally, that vaccination is the only logical and sound practice for health.
 
In short, medicine evolved into America’s second largest contributor to the American gross national product, the largest being the American industrial war complex. In other words, American medicine has evolved into a sales machine, where the consumer, through direct marketing, is lead to believe that adverse effects from pharmaceuticals is not only acceptable, but to be the anticipated norm. Life without pharmaceuticals is totally unacceptable.